Test Email Variations

Email performance shouldn’t rely on guesswork. In this course, you’ll learn how to use A/B testing to make smarter, data-driven decisions that improve your email campaigns. You’ll start by learning how to design structured A/B tests, including defining hypotheses, isolating variables, and setting success metrics. Then, you’ll gain hands-on experience setting up tests in tools like Mailchimp and interpreting results in platforms like Klaviyo. You’ll also learn how to determine whether your results are statistically significant and when they’re not. As you progress, you’ll explore the three variables that most impact email performance: subject line, content, and send timing. You’ll evaluate testing strategies and build plans to optimize lifecycle campaigns based on real-world scenarios. Throughout the course, you’ll work in an e-commerce marketing context, applying your skills to realistic campaign challenges. By the end, you’ll be able to confidently design tests, analyze outcomes, and use insights to improve campaign performance. This course is ideal for aspiring email marketers, CRM specialists, and digital marketers who want to move from instinct-based decisions to evidence-based optimization.