Technical SEO in 2025: How it’s Changing & What to Prioritize

SEO is always evolving, but in 2025, technical SEO is shifting faster than ever thanks to AI, search engine changes, and how websites are being built. In this YouTube Live, I’m joined by 2 of my FAVORITE technical SEO minds in the game; Andrea Streff and Matthew Edgar from Elementive, to unpack what’s actually changing in technical SEO and what you should prioritize moving forward. Here’s what we covered: 👉 Impacts that AI is having on technical SEO & what’s actually changing in how sites are crawled and ranked (if you have accordions baked into the design on your website for showcasing content, you’re gonna wanna hear this!) 👉 Schema markup for AI — does it matter as much as people say?! 👉 SEO health scores, Google Search Console errors, and Page speed insights — the issue with them if you don’t know what you’re looking at 👉 What Andrea & Matthew are seeing move the needle with clients 👉 What to prioritizer moving forward to get found in Google & AI 👉 KEY things to remember about the industry & where we’re going 👉 When you should reach out to a Technical SEO expert THIS WAS SUCH A GOOD CONVERSATION. Leave a comment below if you have any questions for us! 🔔 And don't forget to hit that subscribe button! ------------------------------------------- ------------------------------------------- About Andrea & Matthew @ Elementive: Andrea Streff: Technical Consultant – SEO & AI Search Andrea has over twenty years of experience in marketing and website management across various industries, specializing in optimizing and troubleshooting website performance. https://www.linkedin.com/in/andreamstreff/ Matthew Edgar: Technical Consultant – SEO & AI Search Matthew has over twenty years of experience helping hundreds of clients optimize their websites and is the author of multiple books on technical SEO. https://www.linkedin.com/in/matthewedgar/ Taking the complexity out of technical SEO & AI; together @ Elementive, Andrea & Matthew help companies resolve tec