Surfer SEO Tutorial - Best Content Optimization Tool

Key Takeaways

[Music] everyone it's joe from whr marketing and today i'm going to show you how to rank your content on page one of google with surfer seo i'm going to try and be as quick as possible today um without editing this video so i'll start backwards i'll start with keyword research so if we go to here keyword research okay i've already typed this in ready for this video if you type a keyword that you want to rank your content for i'm going to go with on-page seo so that you just type it there click run keywords you can choose which country you want to target those keywords in so i've got the us so i'll just click and show you what that will look like on here so on page seo so here's the keyword um it's got a search volume of around 2400 per month and then we've got similar words that we can build our content around okay and what i'm going to really look for what i like doing is looking for um questions so as you can see what is on page seo um is there any others how to do on-page seo those are the types of questions we could target and turn into content so i'm going to focus on what is on page seo so i've got that through my keyword research um now i can go to the serp analyzer and see um what's happening with this keyword on google so again you would type your one on here whatever keyword you're looking for i've done it already so i'll just click here to speed up the process what is on page seo and what that's going to do it's going to show you a graph like this so if you see the google top 10 results the average word count is around 2 867. as you can see um longer articles than that are actually ranking uh lower than this optimal level so we want to aim for around 2867 words if we were targeting that question if we scroll down okay this is what's so brilliant about surfer we've got um the google top 10 results and beyond that sorry um based on the the keyword what is on page seo okay if you see here you can see the green ones the green shields here that's where the domain score is pretty high so they're going to be harder to outrank so what we really want to try and outrank is these red or if there's a yellow one too with these shields okay so if for someone with such a low domain ranking that means this person must have some great content on what on page seo is okay on this side we've got the content score rated by surfer so what we want to do with this we want to rank higher we want to get it um more in the green zone more towards a hundred percent than these article here so as you can see this was obviously moz they've got a great um domain score as its mods um but their content content optimization for that keyword could actually do with certain leveling up okay so this is a great feature in surfer pro from that we've got more detailed analysis so you can see the types of keywords that are on um the top 10 pages so if you're going to rank some content you can see all 10 pages from 1 to 10 on sorry all 10 pages on google um one to ten have this keyword uh or keyword phrase uh within the content same with this one you can see so where there's ten out of ten pages ranking for that okay you're going to know you're going to need to include these keywords on that page whereas for example improve on page seo there's only one page out of the 10 that has it so it's obviously you can use that but the ones that you really want to include are the ones all top 10 are including because that's suggesting that the algorithms are hitting those keywords to rank um your page higher if you've included those we've got the questions too so these are the questions that these pages have so it says overlapping pages those are the um i think it's 1 to 20 actually in this out of the 20 top pages on google for uh what is on page seo four pages have that that question four have this and so on so three so you can see all these over overlapping so what is um seo on page and off page seo so 2 out of the 20 have that so you want to look at these questions as well again popular words these are 30 words that are used on the page at least twice so look at the highlighted words so we need we definitely need page and seo but then you've got words like illustration content description so we want to include those highlighted words on our page we'll do the same thing for popular phrase so look at this 30 phrases up to four words that use on on the page at least twice sorted by the number of currencies so we've got page seo these are good ones here we're going to need to include seo metrics pillar pages page specific first page so those are the types of work phrases we want to include common words look at this out of the top 10 pages on google for uh what is on-page seo they all include the the words website keywords page content seo and site nine include links google find rank optimize pages important users so again if you're writing the content yourself you've got all of this data okay to optimize your content for your specific keyword on the other hand if you outsource your content you can provide all this um to your to your writers so they've got an amazing template which which they cannot fail to hit um the optimization for those keywords uh with all this with all this data you're giving them common phrases again 10 out of 10 have search engines and pages page seo 8 out of 10 have search results and search end engines it's two more bits on this i want to show you so prominent words and phrases the brilliant one for off page seo is the common backlinks feature so if we go to we'll just go straight into that common backlink so if you look here competitors in the top 20 that have this a backlink from this domain so 14 out of 20 have a backlink from business to community so if we click here we can see all 14 out of 20. we can see there them down here and we can see the exact page for example if i click on it from business to community that has a backlink to our competitors for that keywords uh for those keywords sorry um what that means if there's 14 out of 20 14 competitors out of 20 getting a backlink from this website then they're more likely to get a backlink from you so that must mean they either accept guest posts okay so you can reach out to write a piece of content with a link back to your um your content on in this case it would be on what is on page seo okay there's some easy ones on here as well we could get we could obviously if your digital marketing agency being registered on clutch could be an easy one let's have a look down a blog here feedspot blog it's not hard to get on and linkedin linkedin articles are really useful okay i won't go into detail there's so much to play with in that feature alone okay on the serp analyzer now i'm going to go to content planner so let's do the same thing so i've typed in what what is on page seo and i'll show you how this work you you type your keyword or domain that you want to rank for over there so this is such an important topic in seo now cluster cluster keywords okay so look at all these different clusters they're giving us so if we're talking about seo technical then you've got a cluster of keywords that you want to include within your article also we've got the user intent so these are all informational articles in this in this case but what i'll type in i'll type in on-page seo and find and then i'll find the actual group of keywords that i'm really looking for okay so we'll look at this cluster here on page seo so if i open these up okay it's got the keyword difficulty here the total traffic by ranking for these keywords and the monthly search volume so look at all these keywords we want to include within our article okay and then we can send that to the content editor which i'm sure is what you're all waiting to see um in a minute which i'm going to make some content using that okay so that's the cluster we're going to focus on i've already sent that to the content editor so we'll show you what that looks like in a minute before we do that i just want to show you the audit tool one last thing so this is a article i've already created on my website so this is a semrush review and what this does the audio it audits my content against uh the top 10 on google okay for that keyword for so for semrush review i just wanted to show you this because i need to optimize it and your content score is 65 so improve your content by at least three for the best results so if i look at this mine is 65 and the top one is optimized at 90 so you can see all of these there's number two eight nine and ten so we need to improve that how do we improve that so missing common backlink so it's going to show me some missing common backlinks medium very easy to get back links from okay so i should be on one of my medium pages i can even um syndicate that content content okay and get a link back another one linkedin posting your articles on linkedin with a link back to your content is another easy way read it okay answering useful questions so i can get lots of these missing backlinks to drive um first of all my content score up and second of all traffic back and back links back to that page internal links it shows you uh the types of pages you should be um driving internal links back so this is another easy one if i've done an rfs review why haven't i put a link back um to semrush even though i met even though i know i've mentioned samras in that review i could link back to that review and the same for long tail pro okay so there's easy uh internal links that i've missed okay so so again that's gonna drive um authority and link juice to those pages now this is a really good one because i can review the list of important terms that i haven't included so if i sort by actions if you look here all of these words add three to six two to four on the top ten this is the average amount of words um that they're using for these keywords so i've put i've got no seo tool words on that page when five of my competitors have in the top ten and again keyword overview five have and i've got zero so there's loads of optimization for these keywords that i need to add look at all those words if i scroll down so so much opportunity to improve in my content and it even tells you the ones where i've got some but i could add some more and then all the words that are all good in the optimal range now if you look at the word count okay i haven't got enough enough words so i need to add roughly another 2629 words in the body if i show the details that we've got the nice charts this is the average amount of content okay so number one on google is is has written a semrush review article at 6529 words when i've only written 2629 so that we can see we need that shows we need more in-depth content again i've got too many words in the h2s to h6s i don't use h6s but my h2s i've got too many words so it's probably over optimized for that i need to add more words in the paragraph you can see me in purple over there okay compared to my competitors and there's more down here so i need to um reduce the number of exact keywords in my h1 so i've got two where i need one like my competitors and so on so these audits are amazing to tell you what you need to improve on okay i need to add more images again if you wanted um a content editor to do this for you you can hire one and you can give them this information on what you want so again whether it's yourself or your content editor all the information is there for them or you okay now we're going to get into the best feature so content editor which i would click here i've already loaded one up for you so we've got um on page seo that's what we're going to look to uh create a page on so the first thing it does okay we took all those keywords from uh the content planner over here um when we look to that cluster for on on page seo so we we took those keywords and now it's it's it's started to work its magic so now these are the top 10 competitors for that keyword on page seo okay which is obviously a really hard um word to rank for so as you can see the top 10 results most of them have done domain rankings of eight or higher so they're all green okay however there's a couple of pieces of content okay which suggests to me okay that they're really great pieces of content um that have low domain um rating so if you can see here um terra key well done to you because his their domain rating is three okay which is pretty low but the optimization score is 84 and to get onto page one that suggests that the content is better than the authority which is amazing so that's going to be a great piece of writing so we definitely want to include that okay so we don't want to exclude these so take that off exclude same for our arifs or hrefs moz is probably a bit too high so we can exclude those so we want to look at those those other articles right once we've chosen who you want to uh include to optimize in our articles okay then we can scroll down and then it's gonna come up with a suggested content structure so uh the suggested amount of words for article um for on on page seo would be 2695 with roughly 24 headings 100 paragraphs and 35 images okay all the terms um for these top 10 that we want to include are all here so i won't go through them we can add more okay but that's uh those are the top ones that are appearing in all 10 articles okay then we've got here included terms and we've got natural language process if we scroll down then we've got topics and questions okay so these questions we want to include within our article okay so they've been ticked for you can add your own ones yourself okay where it says create new topic if you if you think they haven't included a question that you wanted to include add it yourself okay so look at all these people always ask also are sorry your competitors they're all here and surfer has some suggestions here but i'm going to stick with those questions there because i can see their topics we want to um include within our article note so this is a this is a section for example when you're hiring um content writers or if you have a content team you can add some notes so for example you could say um include an internal link to our semrush review for example okay add an external link to this youtube video for example here right now when you click let's go optimize content will be here so this the new surfer seo so this is the 2.0 this is amazing okay so we've got our content score up here so obviously right now we're on five which is really though we actually haven't got anything we wanted in there if we scroll down we've got all of these words we're wanting to include okay all of these are all clusters right here so these are all included in the top 10 pages so if we include all of those um naturally then we're we've got a greater chance of ranking on page one of google what we can do here as well we've we've done the customize okay that's that's the bit we just did i'll get back to let's go you can download the guidelines once you've finished and send them by email for example if your um people work in wordpress you can send it to them okay this button here is amazing sure if you press copy link here okay then it doesn't matter even if your content writer okay who's writing your content doesn't have um surfer seo if you send them the link they can edit um the the draft you've given them just like here without even being logged in to surfer seo so it'll be logged in for your account which is amazing because then you're they're gonna have all of these words and phrases okay and so forth that that they can use to optimize their article if i go back we're going to start building a template okay so we've got zero words it's going to keep building up our headings paragraph and images all of these words to include here and we're going to start off by using a heading okay so if we go to and outline builder so these are what we want to send to our writers or use to write ourselves so i'm going to go for this one so it's already done the h1 for us on page ranking factors while the way a website is optimized can influence its rankings the way you optimize it can be incredible helpful so it's already optimized it for us in a h1 okay so now can look at some headings so these are common headings um headers improve on-page seo let me see that using a lot of header tags on on pages helps in many ways with the search ending engine optimization process so you can read through that it's added content and you can see right now we've gone our score is going up to 27 because we've got um some optimized headings and we've we're obviously flagging up for lots of those keywords from the top 10 unique content internal linking is obviously important google's eat another one is important keyword frequency so you can see we're building um our h2s now so our subheadings okay and you can see we our score is going up each time and our word count is going up our number of headings okay again i'm gonna i'm gonna show you what we can do i'll just i'll just go up to 10. okay so right now we're at 47 obviously we've got lots more headings we can add okay then we've got our questions to copy to clipboard and if we're sending these to our um content editor or writing them ourselves we've now got a structure of questions that we want to answer so we can call this on-page seo faqs okay so now we've got a set of faqs and we can answer each of those down there okay whilst we've got all our headings up here if you prefer the answers to be given for you instead of writing it yourself okay you can take these away and for example in the same question box you've got them all here with an answer okay so we can start adding these and editing them appropriately after because when you have ai generated software the answers aren't always going to be um to your liking or to your tone but what they do provide is an unbelievable structure of writing imagine if you're a writer or even if you're you're you you do your own writing yourself for your for your blog okay and you've got all of this as an outline okay you just need to edit it into your tone of voice with your your own knowledge and facts too okay you can see already we're going up to 62 in our content score i'll just keep adding these like i said the important part is to edit it at the end okay so while i've paused it i just briefly basically put some paragraphs in by just putting a space to get it over 100 paragraphs i shortened the headers to 59 as you can see i need to take some words out to get it in the optimum range and add some images obviously i'll do that in wordpress with my content editor but as you can see i'm already in the green score 72 so when i add those images take out some words the good thing about having more words here is that i know there's going to be a few fluff words in here so once i start reducing hopefully naturally and once i've started turning the content into my own style of writing uh changing some of the ideas okay i can shorten it to make the sentences more punchy rather than fluff so it's going to naturally uh go between that 2695 to 399 word count which will obviously send this optimization towards the 80 90 particularly when i've added those images okay so if we look at the maybe we look at our competitors here click here so we're on 72 so look we've already got a content score above the top one above number uh five number eight and number nine so really adding those things like i said those um images and reducing the word count and then possibly hitting more of these keywords in here we could easily get up to the 80 90 range okay um so usually i wouldn't say just uh use all of this content and add it to your wordpress uh or your website okay use the headlines adjust them um provide them to your content editor if you're doing it yourself edit the information what's in here what this is supposed to be used as is a template okay to optimize your um content not the be all and end all okay so we'll want you to go back and edit it yourself don't just copy and paste it but for the uh purpose of this i thought why not today why don't i try and do this for the first time by simply copying paste it all and see if we can rank without editing it at all all i'll do is add some images okay and um maybe a youtube video and then we'll see what this does three months down the line okay i'll run it for a copyscape um plagiarism detector and if it comes up good then we'll just leave it there and then in a few months time i'll leave the article of this link in the description so we can see how it starts to rank okay we can see we i don't know personally will this or this rank without my own editing um so let's have a look okay before before we go uh please like and subscribe to our channel so we can produce more content like this okay we have an exclusive uh surfer seo discount in the description so click that to receive uh ten dollars off um your each month we also are going to do a video on surf seo with jarvis okay so where's my job it is jarvis so i've got surfer seo on the left side and my jarvis right and two on the right side so that's going to be the next video so check that out um because i know you probably heard a lot of things about jarvis too so i want to show you uh both of those working together in action okay um we also have our seo services if you ever want any seo services okay come to us i'll leave a link in the description for our seo packages okay and more importantly than that check out our blog okay because we've got tons of useful blog um blog ideas for you we've got our amazon fba tools drop shipping seo tools and wordpress and web hosting reviews to name a few so you can check through all of those okay look at tons of articles here for you okay i'm joe from whr marketing see you next time [Music] you