Structured Data and Schema Markup

Hike · Intermediate ·📣 Digital Marketing & Growth ·10:01 ·3y ago
Skills: SEO & SEM90%

Key Takeaways

The video covers Structured Data and Schema Markup, highlighting their importance in digital marketing for improving search engine understanding of webpage content.

Original Description

Structured data is a form of organization that helps search engines better understand the content of a webpage. It is used to ...
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This video teaches the importance of structured data and schema markup in digital marketing, and how to implement them for better search engine results. By understanding and applying these concepts, viewers can improve their website's visibility and search engine ranking. The video is designed for intermediate learners in digital marketing.

Key Takeaways
  1. Understand the basics of structured data
  2. Learn about schema markup and its types
  3. Choose the right schema markup type for your webpage
  4. Implement schema markup using JSON-LD, Microdata, or RDFa
  5. Test and validate your schema markup implementation
  6. Monitor and adjust your schema markup for better results
💡 Proper implementation of schema markup can significantly improve a website's search engine ranking and visibility, especially in competitive markets.

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