Stop wasting money on Google Ads

Most business owners think their campaigns are failing because the algorithm is “broken.” In reality, they just don’t have a systematic way to audit their accounts. If you aren’t looking at your data through a specific lens, you’re likely overspending on keywords that will never convert. The Solution: Use the STAB Method to regain control: • S is for Spending & Segmentation: Find where the results are coming from and double down. If a segment is bleeding cash, cut it immediately. • T is for Targeting: Audit your keywords, audiences, and locations. Are you adding enough negative keywords to block the junk? • A is for Ads & Landing Pages: Even the best account won’t save a bad offer. Your messaging must align with your destination page. B is for Bidding: Fine-tune your Smart Bidding by adjusting your Target CPA or Target ROAS based on actual performance.