Stop split testing audiences in 2026

Chris Marrano · Beginner ·📣 Digital Marketing & Growth ·1mo ago

Key Takeaways

Advises against split testing audiences in digital marketing

Original Description

Stop split testing audiences. It's 2026 and you're lighting money on fire. Meta's delivery finds the buyer for you now. Build ten ad sets to test interests and you just split your budget into pots too small to learn anything. The only test that moves the needle is creative. Different hooks, angles, formats. Let the machine do the targeting. Your job is to feed it better ads. Comment TEST and I'll send our creative testing setup. #metaads #facebookads #ecommerce #dtc #mediabuying #adcreative
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