STOP Limiting Your Ad Placement on Meta!

Caren from PhD explains a common agency mistake in Facebook/Meta advertising: treating Meta like a single platform and restricting campaigns to one platform or placement. She notes that Meta lets advertisers buy across multiple platforms in one place, and limiting placements can hurt efficiency, reach, and scale. She emphasizes using multiple platforms—including options like Instagram and Threads—to improve key KPIs such as efficiency and reach.