Stop Blocking AI Bots! Let Them Train On Your Content, says SEO legend Dan Petrovic

Should you really be blocking AI bots? 👀 A lot of brands are panicking about AI “stealing” their content — but blocking everything could be doing more harm than good. In this clip, Dan Petrovic digs into why letting trusted AI agents crawl and learn from your site might actually be the smart SEO move. The advice is refreshingly old-school: ✔ Don’t block the bots ✔ Make your content obvious ✔ Avoid hiding key info in tabs and broken accordions ✔ Ensure proper rendering and page fetching AI isn’t replacing search! It’s an interpretive layer on top of it. Get the basics right, and you’re alre…