Small Businesses Get This Wrong About Google Ads

Key Takeaways

And here's what most small business owners don't realize is that Google Ads charges per click, not per impression. So, if 1,000 people search for electrician near me in your area and only 20 of those people click on you your ad, you only pay for the 20. You're only paying for the people who are actively interested in getting your business. Compare that to a flyer drop or a Facebook ad showing your face to people who may or not may not need you right now. Google Ads captures demand that already exists. That's the big difference. And the other thing, local searches tend to be cheaper than national ones. You're not competing with every business in the country. Just the ones in your area, which in most industries outside capital cities is a lot thinner competition than you'd expect.