SEO Visibility, Keyword Research, and Auditing

By completing this course, you will be able to measure SEO visibility, identify high-value keyword opportunities, audit technical and competitive gaps, and track brand visibility across search and AI-driven discovery channels. SEO Visibility, Keyword Research, and Auditing introduces the foundational concepts, metrics, and tools used to understand how brands are discovered online. You’ll learn how SEO visibility is defined and measured, how keywords are evaluated for volume and competition, and how audits reveal issues that limit search performance. The course emphasizes practical applicatio…