SEO Strategy: Analyze, Apply & Optimize

By the end of this course, learners will be able to define SEO fundamentals, analyze company vision and mission, identify SEO mileposts and objectives, evaluate key observations, apply analytical frameworks such as PESTLE and SWOT, and develop actionable SEO strategies tailored to target audiences. This case-study-driven course takes learners beyond theory into practical, real-world SEO strategy formulation. In Module 1, participants gain foundational knowledge of SEO concepts, complements, and organizational context, enabling them to connect search optimization with business goals. Module 2 …