SEO Reporting
Gab Valimento discusses how to create analytics reports that prove the value of SEO in his PeepCon Lite Presentation at the Marco Polo Hotel in Metro Manila.
01:23 Agenda
02:55 Who are you Gab?
06:48 What is SEO Reporting?
12:38 SEO Org PH Survey
14:26 SEO Report vs SEO Dashboard
14:44 Choosing the right KPIs and metrics
16:13 Awareness (Choosing the right KPIs and metrics)
17:39 Interest (Choosing the right KPIs and metrics)
18:17 Decision (Choosing the right KPIs and metrics)
19:14 Action (Choosing the right KPIs and metrics)
20:55 Expert's Opinion (Choosing the right KPIs and metrics)
14:…
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Chapters (23)
1:23
Agenda
2:55
Who are you Gab?
6:48
What is SEO Reporting?
12:38
SEO Org PH Survey
14:26
SEO Report vs SEO Dashboard
14:44
Choosing the right KPIs and metrics
16:13
Awareness (Choosing the right KPIs and metrics)
17:39
Interest (Choosing the right KPIs and metrics)
18:17
Decision (Choosing the right KPIs and metrics)
19:14
Action (Choosing the right KPIs and metrics)
20:55
Expert's Opinion (Choosing the right KPIs and metrics)
14:19
SEO Tools needed
25:15
Important Things to include
25:39
1. Executive Summary (Important Things to include)
28:28
2. Tasks Completed (Important Things to include)
29:25
3. Individual Page Performance (Important Things to include)
30:53
4. Keyword Performance (Important Things to include)
32:06
5. Next Action Items (Important Things to include)
32:59
Other Metrics to Add
33:04
Page Experience (Other Metrics to Add)
34:03
Coverage (Other Metrics to Add)
34:31
Growth Forecast (Other Metrics to Add)
36:22
Do's and dont's
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