SEO Reporting

SearchWorksPh · Advanced ·📊 Data Analytics & Business Intelligence ·3y ago

Key Takeaways

Discusses creating analytics reports to prove the value of SEO

Original Description

Gab Valimento discusses how to create analytics reports that prove the value of SEO in his PeepCon Lite Presentation at the Marco Polo Hotel in Metro Manila. 01:23 Agenda 02:55 Who are you Gab? 06:48 What is SEO Reporting? 12:38 SEO Org PH Survey 14:26 SEO Report vs SEO Dashboard 14:44 Choosing the right KPIs and metrics 16:13 Awareness (Choosing the right KPIs and metrics) 17:39 Interest (Choosing the right KPIs and metrics) 18:17 Decision (Choosing the right KPIs and metrics) 19:14 Action (Choosing the right KPIs and metrics) 20:55 Expert's Opinion (Choosing the right KPIs and metrics) 14:19 SEO Tools needed 25:15 Important Things to include 25:39 1. Executive Summary (Important Things to include) 28:28 2. Tasks Completed (Important Things to include) 29:25 3. Individual Page Performance (Important Things to include) 30:53 4. Keyword Performance (Important Things to include) 32:06 5. Next Action Items (Important Things to include) 32:59 Other Metrics to Add 33:04 Page Experience (Other Metrics to Add) 34:03 Coverage (Other Metrics to Add) 34:31 Growth Forecast (Other Metrics to Add) 36:22 Do's and dont's
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Chapters (23)

1:23 Agenda
2:55 Who are you Gab?
6:48 What is SEO Reporting?
12:38 SEO Org PH Survey
14:26 SEO Report vs SEO Dashboard
14:44 Choosing the right KPIs and metrics
16:13 Awareness (Choosing the right KPIs and metrics)
17:39 Interest (Choosing the right KPIs and metrics)
18:17 Decision (Choosing the right KPIs and metrics)
19:14 Action (Choosing the right KPIs and metrics)
20:55 Expert's Opinion (Choosing the right KPIs and metrics)
14:19 SEO Tools needed
25:15 Important Things to include
25:39 1. Executive Summary (Important Things to include)
28:28 2. Tasks Completed (Important Things to include)
29:25 3. Individual Page Performance (Important Things to include)
30:53 4. Keyword Performance (Important Things to include)
32:06 5. Next Action Items (Important Things to include)
32:59 Other Metrics to Add
33:04 Page Experience (Other Metrics to Add)
34:03 Coverage (Other Metrics to Add)
34:31 Growth Forecast (Other Metrics to Add)
36:22 Do's and dont's
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