SEO is changing faster than most marketers realize

SEO is changing faster than most marketers realize. In this episode, Aaron Rachlow breaks down what actually matters in modern SEO, from AI search and GEO strategy to why rankings alone no longer mean business growth. We cover: → Why revenue matters more than traffic → How AI is reshaping SEO workflows → The rise of brand mentions in LLMs → Why most agencies report the wrong metrics → What small businesses should prioritize first If you're a founder, marketer, agency owner, or SEO professional trying to navigate AI-driven search, this episode is packed with practical insights you can apply immediately. 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./