SEO Crash Course | WordPress 2023 - The Complete WordPress Website

Key Takeaways

hello everyone and welcome so in this particular section we're going to be talking about the SEO so SEO basically stands for search engine optimization now you have built every website that are built nowadays we have built a personal website we have built a Business website a Blog an e-commerce website and also a custom website that you can build using any type of things so you can see we built a property based website where we showcase all the property and we also add some taxonomies so now basically our main motive to create a website was to get customers because when we build a website our main motive is to get traffic on a website so that people can visit our website they can know more about her business but what to do when you don't get that and here comes the SEO because you need to basically make sure that your website is according to the Google standards so that Google knows that your website is credible your website is authentic and he should show your particular website on the first page or even the second page it totally depends upon that now we're going to be taking a look at some of the SEO factors that you can Implement on your website and you can make sure that your website is basically getting some of the traffic from Google and that is organic means that someone is coming searching on Google and he's Landing to your particular website so we're going to be taking a look at that now welcome completing this course we already did some of the most important factors of the SEO the number one is the SSL that we installed and that's the most important SEO Factor it basically gives a credibility that this website is authentic in this website is secured and the other one was the mobile optimization so we optimized our website for mobile devices as well because we know that mostly traffic more than 50% traffic comes from mobile devices nowadays and that is why we made our website also mobile responsive so that it looks just great on every type of devices now these two are also the main factors of the SEO so we have already done that however there are some more SEO factors that you need to focus on and that are most important so we're going to be taking a look at that um those type of factors comes as the keywords the title The Meta description and there are also some other factors that we're going to be taking a look at that so in other words basically this is going to be a crash course of an SEO for you guys to understand what SEO is and how you can make sure that your website is SEO optimized so in the next video we will be starting up with that bye-bye hey what's up guys and welcome back so in this video we're going to be talking about how Google knows what your topic is about so basically you can see this is an Ecommerce website and here is a product that is HP Omen series now it has a good a price and we go down and then we've got some of the content down below now how would Google know that okay this is a product that is totally based on the hpen that is a PC and uh that's the core i7 so how Google V know now basically Google is really very smart how it just come to know is that Google has got some spiders and what they do is that they crawl the website so uh when they crawl the website they get the data and the data is what the data can be the image the data can be the title of your website that is the most important and then we go down and then there is actually the content of your website so these are the main factors of the SEO that you need to focus on whenever you are building a website and so we're going to be taking a look at that now there's a term called keyword and what is a keyword keyword is basically like you can see I have written HP Omen Tower PC now this will be referred to as a keyword now what will happen is that this keyword is right here on my title this is right here on my URL and this is this might be right here Down Below in my content or the description of the particular product or anywhere even if on your website uh there is a title of the website and other stuff like that so that is what the keyword is and when the Google will know okay that this type of word HP om Tower PC is coming in a lot of areas then Google will Mark that particular word as a keyword and what happens is that the more type of words that occurs in the description Google will just basically categorize your particular website according to that particular keyword so whenever anyone will search for HP Omen Tower PC or anything like that Google will know that okay your particular this website is selling a product that has HP Omen Tower PC and that is how Google works now basically this is all about an e-commerce website right same like this it also happens with Business website so let's suppose that your type of Business website is about dealing in shares like you are all about building chairs and uh tables and you build customized chairs and table then you have to make sure that you use those type of keywords on your particular website so that Google know that okay your particular website is all about shairs same like this it can be of a web design agency so if that's a particular web design agency then Google will know that okay your website is particularly about Web Design Services and you give Web Design Services uh for two different type of clients so that is a thing now we're going to be diving in deeper about that and we're going to be talking about like how to know that which keyword you should be using on your website whenever you are starting out because whenever you search for web design services on Google Google will show those particular website that are already top so you basically need to make sure that you use those particular keywords that has got some less competitions according to those type of keywords that has got high competition so that your website should rank at least uh in the top three pages and you should be getting some results so right now what we have learned we have learned that keyword is basically the main and the most important aspect of your website because you have to choose your keyword really very attentively and you have to make sure that when you choose it you have to stick with that so that your keyword should be appearing in your images alternative tags that we're going to be talking in detail your keyword should be appearing in the title of the post in the title of the website or in the title of the product and your keyword should be appearing in the URL or your particular domain so that's it same like this your keyword should be repeating on the content itself it should not be repeating more like um let's suppose that you have got 300 words of content and the keyword should be appearing the keyword density basically should be like the 3% to 5% so that your keyword should be appearing that much time okay so you need to make sure that so for 100 words your keyword should be appearing like three times and for 300 words your keyword should be appearing like nine times then it's going to be a three person keyword density so it totally depends upon that and you have to make sure that the content that you are writing has that particular thing and then Google will Mark your particular website your particular product your particular post under that particular keyword so that's all we have learned in this particular video now in the next video I'm going to show you how to choose a keyword because um we need to make sure that we compete with the websites that are not the top websites because we don't want to compete the websites right now because we are just starting out so we're going to be learning about how to choose those particular keyword that has got high searches but that has got less competitions then your website will get some more traffic so in the next video we will be talking about how to know the keyword details so stay tuned and bye-bye hey what's up guys and welcome back so in the previous video we actually learned how Google knows that your particular website is based on that particular topic or the niche so basically we understand that Google crawls the website and crawls the data so data can be anything it can be images it can be text it can be the title of the page the URL of the page and along with the content of the page that you are adding and based on that Google basically get the keyword and then it looks for the keyword density so Google knows that okay your particular post is based on this particular keyword now in this video we're going to be learning how you can plan your keyword so that you can compete with those particular websites that are not already on the top results of page and so when you compete with that your you will get some of the traffic and you should make sure that you rank your website on those particular keywords that has got some less competition so that is what we need to do right so in this video we're going to be doing that now basically Google provides you a tool for that and that tool is called Keyword Planner and what you can do is that you can type in a keyword and Google is going to tell you that okay this particular keyword has got this much searches and it has got this much competition going on so we're going to be taking a look at that now all you need to do is to just search for Keyword Planner now once you are in here you will be taken to uh the Google list and here is basically an ad advertisement right here but here's got we've got the first result it says ads. google.com home tools Keyword Planner choose the right keyword okay you have to basically click on it and you will be taken to the Keyword Planner right here it says go to Keyword Planner so what you need to do is that you need to click on it and you can see it just opens up a new Vendo now make sure that you are also logged in so you need to sign into your website and then you will be taken to this particular Keyword Planner where you can add a particular keyword to your Keyword Planner so now once you are in here all you have to do is to basically click on it it says discover new keywords all you have to do is to click on it and it will basically open up this particular vent over it will tell you that what are the keywords that you want to search for so basically you can even set your locations like um how much locations is based on your particular country so you can select your country you can decide like um I'm looking for this particular country and then you can work with it same like this you can work with the primarily language like um English will be the default language so if if if you are basically from Germany and you are your website is basically in German language then you can select that particular one as well so now let's add something and what we need to do is that let's suppose that we want to build a website for a web design agency and we need to do the SEO optimization for that so what we will do we will just type in here web design okay and once you are in here all you have to do is to just hit get results and it's just going to search for the databases and it's going to give you the competition along with that so you can see that for web design we've got the medium competition and the average monthly searches are from 1,000 to 10,000 so this is right here this is medium so you can go with that same like this we've got a website design that has got a medium searches and that has got same type of thing because web and website are particularly same now we need to go down and we've got low searches for responsive design right so since it has got low low competition but um it it has got some great searches but it has got low competition so this means that you can use this particular keyword on your website and your website will get some of the traffic whenever anyone searches for responsive design now how you will work with this is that you have to make sure that this particular keyword is coming in the title of their particular website is coming in the URL is coming in the description and so on and so forth that we will be talking in detail so that's all right same like this let's suppose that your particular uh agency also buil e-commerce website so you can just type in here e-commerce website and then you can hit enter and now you can click get results and now it will just show you based on those particular both the keywords that you have added and it's going to tell you that what you can add so web design company has got some medium competition but um the responsive design you can see again we've got right here so you can add this pretty thing now let's suppose that um you want to add a different topic so let's suppose that you are building a website for hpen uh Tower PC so what you need to do you need to just search for it you can come up here and then you can paste it and then you can click get results and it's going to give you the results based on that so you can just see like what is a competition going on in your particular country so we've got for HP Omen we've got very low competition which means that we can rank our website on on the top of the cogle results based on our particular Country Now we will be talking in detail about the country like um if your website is fully International then you have to change your country and then you have to add different type of locations that are your primary location so you can add United States and you can also add United Kingdom and other countries that we've got and then you can hit save and now when you will see that when I will hit save you will see that the competition will be really much High and the HP Omen is right here and average monthly searches is is is gone really huge so now you have to go down you have to go down till you find a keyword that has got some low competition so that you can use it on your website so when you go down you go down and you can see we've got a low it's it's the omen control but this is going totally beyond the topic right so we cannot use that so we go down we go down and we've got a lot of high results then what you will do do is that you will come up here and you will make sure that you dense your keyword a bit so what you will do is that you will click on it and then you will see that HP PC core i7 and then you have to click get results and then you have to basically look for it like um what is a competition going on right now here so you can see for hpen desktop i7 we've got a high competition and HP Omen PC code i7 has got 0 to 10 so you can rank it but there is no use of it because no one searches it so why to rank your particular website on this particular keyboard you have to do that as well because Google is really clear about the searches like what are these searches going on what is the competition here and you can take a look at that now you should know what I'm getting what I'm telling you right s like this we have got HP GDX 1080ti and these are the keywords that Google is giving based on that so um that is it for basically like what are the average monthly searches and what is a competition going on so now this was was all about the keyword planning right now we will be talking about like trends like what is in Trend going on with the Google right here so all you need to do is to basically open up a new tab and then you have to type in here trends. google.com/ Trends and now you can basically add in your particular keyword and then you can take a look at like um how many people are searching for those particular stuff and they are interested in it so let's suppose that if you are building a Blog website where you add type of different things and you can take a look at those particular Trends and then you can write an article about it so it's going to help you based on that and same like this if you are basically looking for a product that is launched that people are interested in so it can be like Apple watch like if you are selling that so you can just take a look at that and then you can see like how many people are interested in Apple watch and how many people are just looking for that seem like this there is actually a Samsung Gear so you can basically add that particular keyword and then you can see like um how many people are interested in this so I didn't know that people are not even interested in Samsung Gear anyway so you can just add that and then you can see like um how many people are interested in Apple watch so you definitely will make sure that you go with the Apple watch rather than going up with the Samsung seem like this you can do it with the iPhone or Android comparison and stuff like that and then you can see like how many people are interested same like this you can even change your country you can even change theate itic you can even change the data so it can be from past R it can be from past day or past seven days and then you can take a look at like how many people are basically searching and what is the interest rate we've got so you can see uh for this particular one we've got 99% interest rate well this is only 2% so you probably should know that what topic you should be going up with so that was just an example to show you guys how you can choose and how you can plan your particular keyword so so that's it that's all for right now now I hope that you guys have got a basic idea of what keyword you should be choosing now let now I'll just end this video by saying only one thing make sure that you choose longtail keywords by longtail keywords I mean that uh if you are using HP Omen Tower PC this full keyword then this has got four letters in it and you are basically using this particular word repeating that in your content um just like with a keyword density of 2.5% or even 2% and it's also there in the URL then this is going to be basically having some of the very low competition which means that um there will be low competition and and if anyone searches with this particular keyword then there is a higher probability that your website will come on top because your website Google know that your your website is new right now so you have to make sure that people come to your website and then they basically spend some time time on your website so we will be talking in detail like how Google Tracks like how many people are spending time on your website and are they liking your website so Google is really very clever because everyone now uses Google right and whenever you search for anything you know that you get your result on the top first page and if your website is not on the first page you're not going to get the results so you basically Google is really clever clever now so you have to make sure that your website is good enough and people are spending some time we're going to be talking in detail like how Google tracks that stuff so that's all for right now for the keyword in the next video we will be talking in detail about the other stuff so stay tuned and bye-bye so now you have got the idea of what your keyword is and now what you have to do you have to make sure that the domain that you buy should be somehow related to the keyword itself and that is a plus plus plus point because if your keyword is matching with your domain trust me you will get more results so that's a number one tip that I'm giving you now you can even write those particular tip in your notepad window so that whenever you're building a website or whenever you're doing the SEO optimization you know that these are the things that you need to keep in mind so in this video we will be talking about the pages that you should be adding to a particular website and that are the most important pages so let's have a look at that so first of all there should be a homepage homepage is basically there always there whenever you build a website there is actually a homepage right so that's the basic main page then what you need to do is that you need to add about page and in the about page you should be clear about your company like what your company is all about and you should be typing in every type of detail whether it's your like how many team team members are in your company and other stuff and you should be typing in every detail like what your company is when it was registered and how much clients it has got and everything you can add so that's a plus Point same like this there should also be a contact us page so inside a contact us page there should be address of your website uh basically it would not be address of your website it should be address of your office that your office is located so that people can contact there should be an email support email there should also be a phone number and you should really be just like Google should know that you are eager to help your clients and your customer because Google really keeps a track on each and everything in these small little details that you will focus on a website you will see that your website will grow hugely same like this if there is a contact form that is a plus point and also if there is a map location a GPS location that you can add pointed to your office address that is also a plus point so what we have learned so far there should be an aboutus page and in the about us page there should be every information about your company when it was developed how many team members are in your company and other stuff that you can same like this there should also be a contact us now there is the most important page that you should be adding is actually the privacy policy page so that is a page that you really very need to make sure that you add that and how to add that all you have to do is to just uh go to a privacy policy generator and basically there are a lot of privacy policy generator what you can do is that you can open up any of the privacy policy generator you can use their particular tool you can just uh type in here the company name and then you can type in here the website name and then you need to basically type in here the website URL and that's all and now you need to hit next and then you need to basically just type in here do you use cookies on your website so basically since we are using Wordpress WordPress uses cookies right so you need to make sure that you said this to yes do you show advertising through Google AdSense so if you are basically building a Blog website and you are showing Google ads on your website you can set this to yes otherwise you can set this to no so basically now we have got do you show advertising from third parties which means that um are there any third parties advertising like um if you are doing affiliate marketing that you are selling someone else product on your particular website you can do that as well so we will say that no right and then you can hit next and then you can select your country and then you can add uh your email address and then you can hit generate my privacy policy page and it's going to generate you the privacy policy page for you so you can see we've got a preview of the privacy policy page where you can just uh edit these details like these are small details that you can add and you can add that to your particular website and trust me if a website has a privacy policy page it is really a great plus Point same like this there should also be a terms and conditions and you should be really very clear about your perspective like when a client comes to you if he's looking for a refund policy if he's looking for anything if he has bought your service and he is not happy with your service he needs a refund what to do and you should be really clear about it and everything should be defined about that particular thing in your website same like this if there is also an FAQ that you can add that is also a plus point so that's all and if you have that your website will be marked as a credible website and Google will know that your website is authentic and you will get some more results so that's all for right now what we have learned we have learned that there should be about page and in the about page you should be clear about your company when it was developed and other stuff in the contact page there should be be information especially your address your phone number and your email address along with a contact form and a GPS location there should also be a privacy policy and a terms and conditions page of your website and you should be clear about each and everything there's also one more thing that I want to tell you if you are accepting payments via PayPal on your website and you are you have written on your terms and conditions or refund policy page that um you if a client is not happy you will give him the refund un within 60 days and a client basically tells the PayPal that he's not happy then PayPal will take a look into that particular uh policy of your website and he will refund you so you have to make sure that whatever you are writing here you are basically implementing that as well so you need to make sure that so that's all for right now we have got the basic structure of a website and uh we now know what are the pages that are really necessary for the SEO perspective so stay tuned guys and bye-bye hey what's up guys and welcome back so now in this video we're going to be just working up with the SEO and we will be talking about the WordPress as an SEO together so basically you can see that we are using a Content management system that is WordPress and the best part of using Wordpress is is that it is fully SEO optimized there is not much things that you need to do like adding some keywords making sure that your uh page that is coming is as optimized so everything is already as optimized and just uh there are a few things that you need to focus on so the number one thing is basically the title of the website you can see this is right here when I hover my mouse to this particular tab this is how it looks same like this there is a favon that you need to also change because in mobile devices when you search for a website the favon also comes so you need to make sure that you change it and you choose it to be the one that you are using for your logo so all you need to do basically is to just either if you want to use the same as your logo you can save the image of that and particularly since we are using this honor this particular website it should be there so then all you need to do is to just hit customize and so once you are in here in the customizer all you need to do is to just change the uh fabon that says site icon right you need to just click select icon and then you need to choose the icon that you want to use but it's right here I'm going to select it and you can now crop the image so you need to make sure that this is actually a square and now you need to just hit crop and it's going to be shown right here so this means that okay this is basically the icon from onstop shop okay and now there we have there we have this site title that is going to come up there and then we have the tagline that says Just another WordPress e-commerce store so um what you can do primarily is that you can take a look at the keyword list that you have been searching and let's suppose that you got basically e-commerce store in specific your country right so that has got some less competitions then you need to make sure that on the homepage this should be there so you can just do it by so if your store is specifically related to groceries so you can just type in their groceries or um since our store is specifically related to clothing desktop and everything so you can just particularly type anything so you can type by anything anywhere online that's it that's that's a cool uh tagline that you need to add and make sure that uh this particular tagline has your particular keyword in it so that your website would be categorized um as that particular one so you need to make sure that and then you need to just hit publish and your home homepage title is done so that's all what we did we just went to the customizer the site title and we changed that and and it's already done you know you can see it's right here same goes with this this you can see I'm using the default WordPress title that's my WordPress and Just another WordPress site now I didn't want to confuse you guys just telling you about the title and other stuff while we were building this website that is why I just keep it separate for the SEO so that for the SEO part you should know that uh based on the SEO perspective you should change these particular stuff don't worry about the separator we will be talking in detail about that now let's go ahead and let's talk about something else let's talk about like uh let's suppose this this this desktop right this desktop is the category right here and when you open this up you can see it's right here it says desktop Dash and the title of the website so let's suppose that you want to change it you want to add particular anything in it um what would you do would you just you you would just hit edit category and it's you will be taken there but there is no option for you to add particularly anything about the title of this particular tonomy that we have so there's nothing that you can add for the SEO type for the SEO perspective so you cannot do anything same like this let's have a look at a a product as well so if I just open up this particular product this is going to be right here and let's that I just hit edit product so there is one thing that I can do I can just edit the title right here I can just edit the title but I cannot edit like um how my this particular post will look like on when actually someone will search on Google so let's suppose that I search for on Google for Buy laptops online okay and now I just hit enter now you can see that uh when I get a list of websites you can see there is a title and then there is actually a description that comes so uh our main concern is basically what our main concern is basically the description that is coming right so how to choose this description how to make sure that we write this description as best as possible so that when a when a guy comes here he reads it he will probably more likely to visit our website basically this description is also autogenerated based on the keywords that you have been searching so you can see that I'm that I'm searching for bu laptops online and what is happening is that this particular website contains Buy laptops laptops laptops laptops and laptops online now what is the keyword density over here in this particular one so this is this is going to be basically a 50 words or probably 100 50 to 100 words uh sentence and uh no 50 is a lot it should be probably like 20 to 30 and now you can see how much times the laptop is repeating so that is 1 2 3 4 four and five so if that is 20 it's it's it's actually a lot so that is basically somehow like uh 20% keyword density well what I told you I told you to keep it at uh 3% but you know um what is the thing what is the thing that you need to focus on you need to focus on that your keyword density should be a bit much higher but you can see that right here we've got one two and three laptops over here in this particular sentence and still it's ranking uh above that so you need to make sure that the content the site uh page ranking which means that the site authenticity that matters a lot too so um based on that particular thing the website will be ranked now um the the concern that I wanted to tell you was that we we needed to edit this particular thing so you can see this particular page when we open up this page uh you can see how does this look so this looks like that when I hover my mouse you can see we've got HP Omen Tower PC 7 7th gen so it's just coming like that this whole title is coming and then we've got the uh site title which is onetop shop that's this is how it's it's it's coming but let's suppose that you want to edit it or let's suppose that you want to add some information about the description that we have same like this same like this there is another thing let's suppose that we open up this particular archive page that is this shop page okay it says just the products and there we go so how the people will know that okay this is specifically related to the products and you can see that when we open up this particular laptop category then you can see just says laptop Das onetop shop but if you take a look at this this particular archive page this has got laptops colon price in Pakistan 2020 laptops installment plans and and and just so much that is added over here so so these website are ranking on top and so if if a website that is just that just has laptop Das onetop shop would a guy would a guy come to this particular website that is just as simple and that doesn't even show that what it is is it about just like laptop log or is it about laptop e-commerce website so there is a big confusion that is why you need to make sure that you need to add some information about like what you are actually doing and what you want to do so that is what we will be doing and here comes a part of the plugin that allows you to change your particular stuff so let's suppose it if you want to change it you can just hit edit category and you will be taken to that and then you will be able to add particular anything you want to add and S like this even you can build a template for that so let's suppose that all the categories will have that particular title and then buy all title for clothing it will be buy all clothing in onetop shop so it's going to be just like that so we will be talking in detail about that and so in the next video we will be basically working up with that so I hope that this is basically very much clear to you guys so from the next video we will be starting up with that bye-bye hey what's up guys and welcome back so now in this video we're going to be starting up with our main part of SEO that is done with a plug-in so basically all you need to do is to just hit install plug-in now let me tell you one thing and that is basically you can see that we built five websites on uh this particular course and uh the reason for that was this is basically the complete WordPress course and I just wanted to show you everything that can be done with the WordPress however basically for the SEO part we will be taking a look at this uh e-commerce website well I will be relating each and everything uh that we will be doing in the e-commerce website to every website that we have built um in the past so that you know what we are doing and the reason for that is because if I just install each and every plugin on each of every website then you will get probably confused because you guys don't know about the basics of Wordpress like what how WordPress works basically in a WordPress there is called a post and the post is basically either a post the post can be a page or the post can be either a custom post type that is a product okay so that is saying that that is done same like this a post has an archive page that can be all post all products or anything but uh the the the pages are uh does not have the archive page same like this there's another thing and that is called the taxonomy and for the Post there is a taxonomy and for the products there is also a taxonomy or for any other custom post type that you build so as you can see that for our fourth website for site four we built the property website and that particular website had the custom po type that was the property right so and the tonomy that we added was the property type and that means a property category and also the other one that was the property location so that is basically called as the Texton omy now how the taxonomy works if you take a look at that basically there are the categories right and now when you click view to this particular um sories right here we will be taken to that particular sories page and there is going to be all the posts that are coming but uh this is how the title is looking right and let's suppose that we need to change it so how we we should be changing it same like this if we take a look at this particular product now this particular product can be worked or treated as for any of the post whether it's a post whether it's a page or whether it's a custom post type this particular window is same you guys don't know about it right this particular window is same there is basically the product categories and other stuff and you can update it you can basically publish it or do anything but right here we will be adding a different information that is going to be specifically related to the SEO so let's just go ahead and let's get started now the very first thing that you need to do is to just go to the plugins and then you need to hit add new so now once you are in here all you have to do is to Now search for SEO and and then you need to hit enter and once you are in here you can see we've got this yast SEO that has got 5 plus million active installations um right back in the days when um I was learning WordPress I probably was so much U interested in this all in one SEO pack and uh it was really great at that time but now y SEO is a lot developed and Y SEO has has has been the best SEO plugin out there so I would highly recommend you to go with this particular plugin right now so now what you need to do is to just hit install and now you need to hit activate so that's all you can see that our plugin is basically activated that is right here so what have we done we have just installed a plug-in right now if you take a look at this particular product and now you can see we've got this yast SEO coming right here so let let let this page be loaded and let's see how does this look so this we go down and you can see we've got this particular thing that this basically gives a look like how this will look on a mobile device now remember I also showed you the desktop result so this is how basically it will look on a desktop device okay so how cool is it now s like this you can just click on it and then you can edit your meta description that you can add and you can particularly add that thing so we will be basically talking in detail about these particular things um right after that but let's have a look at our taxonomy page as well so when we will basically click visit website and now we will just H desktops right here it says desktop archives okay and we've got this and this is how basically it's looking so let's suppose that now we basically hit edit category and now we go down now you can see we've got this right here it says desktop archives onetop shop so now what you can do is that instead of this archives you can just basically go above here you can just say buy all desk stop at cheap rate or anything you know so you can just add that and then you can add the separator that is going to be there uh and then you can add the site title that's all and now when you will hit update and now you can see when I will basically visit this particular one so I will basically go back and now you can see how it looks it is basically changed it it's buy all desktop at cheap rates so you can see how cool is it looking right now and it's perfectly done so you can basically change these particular Pages because these particular Pages play a very important role in your SEO so basically what we have learned we have learned that we can change this particular title a product single product title and we have also learned that we can also change a tonomy and same like this this page is also a tonomy page right so you can basically edit this page as well all you need to do is to basically go to the dashboard and now in the pages all pages you can see we've got this shop page so you can just hit edit over here and there we go it says shop onstop shop and you can change it so now how this is being treated this is being treated as a normal basic page of the WordPress website so this is just like that and you can just change the title just change the description of that and it's going to work like that so that's it our main hectic part that we needed to do is now already done now in the next video video we will be talking about in detail about the settings of this particular one uh SEO plugin that we have installed right now and we will also be talking about like how you can edit it and how you need to make sure that it is done we will also be talking about that readability and social and and every stuff that we have got right here so uh from the next video we will be starting diving deeper into this particular plugin that we have installed so we will be first working up with the settings of that right so in the next video we will be doing that stay tuned and bye-bye hey what's up guys and welcome back so now in this video we're going to be taking a look at the settings of the SEO so basically as you can see that I gave you a bit introduction that um what you can do is that you can change your archive Pages archive Pages title and other stuff and so in this video we're going to be taking a look at the SEO settings right here and then we're going to be moving forward in detail about the settings that were specifically related to the uh single p page okay so let's just go and let's get started now the very first thing I want you guys to go to the general settings right here and here's going to be a dashboard that's going to be exact same like dashboard of the WordPress it's going to give you tell you the information about like what is happening with your website right so um then you need to move on to the features and in the features I would recommend you to basically make sure to set everything to be on while there are some uh things that we will be moving forward like XML sitemaps when we are basically submitting our website to Google and here comes the next part Google right so basically what we will be doing is that we will be clicking right here on this link we will be submitting our website to the Google Web Master and uh Google will give us a code that we have to just paste in here and Google will verify that okay this is our own website and then Google will basically get to know our website much better okay and we will also provide Google R sit map so that Google will know okay that um what type of pages your website contains but first thing that you need to do is to make sure to work up with the search appearance because that's the most critical part of your WordPress website right and then we will be moving on to the general right here because mostly people what they do is that they make a big mistake they just leave this search appearance they go to the XML sit Maps they just increase they just uh generate that and then they submit that to Google instead of looking at the search appearances because now we have to make sure that what are the things that we need Google to know uh so that is what we will be doing in these Church appearances because um you can see that there is also a posting there is also an all post base there is basically a categories of the post base and in the categories of the post we have a default category that is uncategorized and that cannot be deleted so we don't want this to be added into the Google and Google should should not be basically seeing this particular uncategorized category with a post that is Hello World by the default of the WordPress so we don't want that and that is what we need to do we need to basically make sure that we hide that from the site map so that it shouldn't be added into the site map uh right there so that's the thing that we will be doing right now inside the search appearance we will be just talking about each and everything right here so basically there is a title separator now basically you can use any type of separator you want you can particularly use this one so let me just show it to you um some of the separators that most of people use so if you search for Buy laptops online uh we get this one we get this separator in every page right so you can see that this separator is being used and U this basically gives a clear impact now let me tell you one thing it doesn't make a difference whatever type of separator you should be choosing but you should be keeping one thing in mind and that is the separator that you are using should basically separate things like because the separator is used to separate things so um when you using a separator you should make sure that the separator is actually separating things because um you can see that this small dot right here is not going to be visible that much so this is not kind like separating right so this is basically uh in the perspect of uh readability of the title right here because we want to make sure that a guy if if if any guy is coming to our website he should see our title and our title should be very much eye friendly so that's the thing that you need to keep in mind so um I'd recommend you to go with this particular one or you can can choose this one or you can choose even this one but I would not uh particularly go with this guy right here or particularly this one um I think I like this one so I'll just go with this now we've got this homepage and front page settings so basically you can see that um we actually changed our homepage title to be the site title and then we added the tagline like buy anything you want right so but after you install the WordPress plugin that will be automatically changed because the settings will be overwritten overridden by the Yost SEO so all you will need is that you need to basically click on it and uh you can open up in a new tab and then what you need to do you need to go down a bit till you find this and here it is this is your title right so what you can do is that you can um get rid of this home you can get rid of this separator and then what you can do is that you can come up here and you can add a separator so you can add this separator right here and then what you can do is that you can add the tagline right here so it says onstop shop buy anything anywhere online so if you want to add particularly anything right here you can also add a separator here and you can add that too if you want to add but um you can see that when I will try to add you can see this is how it's looking and um in the desktop this is how it's looking so basically there will there will be a time that will come then go basically it will tell me that this is basically reached the point where you should not be basically add much into your title so you can see when I add much you can see there is a DOT coming so you should make sure that um you are not going to be going beyond that because you can see right here what is happening basically this is basically a very long title and the guy cannot see what is going on right so this is it and now what I'm going to do I'm just going to be leaving it back to what it was before and it's right here One Stop Shop byy anything anywhere online and you're going to hit update now let's move ahead to this particular one it says um the website that you are building what it is it is an organization or a person so basically since this is going to be an organization this is going to be for like a business company right so you can just talk uh just select the organization and then you can add that organization name so that would be onetop shop and then what you can do is that you can choose the logo you can select your logo and then you can hit use image now there is one thing that I want you to know is that you can see that the first website that we built that was ion.com this is what the website was right so basically what we will be doing is that um inside this SEO settings we will basically change this to a person right because that is all about a person so that you need to make sure that you were uh totally okay with that and then you can hit basically save changes now once you're done with that um let's move up to the content types and this is basically the most important part that I was telling you so what I told you I told you that this is the most most important search appearance and content types is basically the most uh important because now you have to select like which of the things you want to be added into the Google search results like which of the things you want Google to know that okay these are the things that are important and Google should crawl that on your website and basically you should be getting traffic on those particular pages so basically you can say that we are not dealing with a post right now this is particularly an e-c carish website and we don't want any of the guy to come and land on our hello world post if you are basically writing a Blog as well then you can select that otherwise if you're not then uh just what you need to do is to just set this to no because we don't want to show the post in the search results so you can just say no and um you don't want to show these settings for of SEO settings in the post so let me just show it to you if we go to basically all post and then there is the hello world right so if you go to the edit right here you can see there should be the SEO settings down below this is SEO settings right so if you just select this to uh hide and then you just basically hit save changes and now when you will come up here and you will refresh this page you will see that it will be gone because um you don't want to just do the SEO settings because this will not be appearing on the uh website anyway so uh on the Google anyway so then we've got the pages now pages are the most important part because we do have some pages that we need to be get indexed that is about us and other pages so what you can do is that you can just set this to yes and date in Google preview no