SEO Audit Tutorial: Watch Me Audit E-Commerce Website

Key Takeaways

all right so hi guys this is Jackie from Tech Jackie comm welcome to another video on SEO and first of all if you're brand new to this channel make sure to press the subscribe button down below so whenever at least and you ask your video like this you get notified and for today's video this is also one of the SEO audit video right which I was requested from one of my subscribers to kind of make like caught in his website right so this is his website as you can see here open it up right now the thing here is this subscriber he doesn't really have any like you know sort of a problem with his website with his rankings right because he like you know he he kind of gets quite a good decent amount of traffic but he just wanted me to kind of go through it a little bit you know just to see if there's any room for improvement something like that because you know like he mentioned that like his traffic kind of stacked right at about I think thousand visitors per month or something like that I'm not really sure so that's really the thing that he wanted me to kind of go through it a little bit right so in this video I'll just go through and you know then give him some other suggestions right actually I went through a little bit today's morning and you know I kind of found a little bit of you know maybe room of improvements but I can make right really kind of maybe double the traffic or maybe triple right than what he has today so without further ado let's jump right to the audit right so first I've analyzed the website right using this SEM rush tools you can see here so this is the website I plug it in and you know I filter out you know for the database in United Kingdom as you can see here and you can see that the website is about you know it was started in around you know 2018 right as you can see here 2018 I think probably somewhere around that and then as you can see it just kept on growing and growing right and right now you know it marched 2020 it's about one thousand hundred one hundred and sixty six right visitors per month from organic traffic well keep in mind that SM rush is not you know accurate like right but like none of the tools out there are accurate except you know Google search console this is just you know like a like the the the stats right like just to have an idea you know how much visitors the site actually gets right so this is the first thing so the site is growing pretty strong where as you can see so it's growing each and every month and that's a good sign right so as you can see there's really nothing you know like nothing like no problem regarding the rankings or whatsoever but then you know besides the side that is doing pretty well I can see that you know like right out the bat right when I landed on the website I can see that is an is an e-commerce website right so you can see there's a product here and then it was also divided into categories and subcategories right and then there also a couple of blog articles here so for this audit I'm gonna you know break it down to three part ripe lettuce first gonna be the on-page SEO writing on page sections and then I'm gonna move on to the technical point run a technical SEO and then I'll finish it off with off page SEO so first off you know actually before jump right to on-page SEO I would like to start with technical SEO for us right like for this specific website and that's because the first thing which I was able to identify was that the page speed was quite slow right so if I go through the free tool here right there's a free tool you can use measure for the pay speed the GT metrics and then you know if I go ahead and plug the website URL here and analyze the page speed right the website speed okay I'll just come back in a little bit right so this is the first thing and and that's the first thing from the technical point of view right let me kind of check you know the index right like how many pages are actually indexed and you know if there's any unnecessary pages that got indexed so firstly go to Google and then you type in you know the site right side colon and then put in the URL right and then check so you can see that there's like quite a lot of pages right like quite many pages are being indexed so as you can see here if I go through that's a seven or eight page you can see that you know they're like tag right tag got index for attack and categories right different tax different categories and you know from the blog post as well as the products right so you can see different product categories right and also you know the site is in two language you can see is English UK and France and French right so there's also you know French language being indexed here right so actually it's not a big deal but you know like usually you don't want your website right to have too many low quality pages index right like for instant a great or categories these type of pages they're usually like you know term that's low quality pages right according to Google so if your website has too many low quality pages getting indexed right it kind of degrades your overall site's performance right so your overall site quality and you know it may affect you in the long run to your ranking as well but as you can see here this side is growing like each and every month so you know probably it's maybe in a you know a little bit lucky I'm not sure but my suggestion here is you know the first to really kind of if possible right to remove all the unnecessary right pages you know tags categories right categories off the index right so easily you the thing he like you can easily do this by you know like no index it right if you use like for instance Yoast SEO plugins right you know if you're using WordPress they're kind of easily do that right there's an option there where you can no index it but you know as of now the do does this I really has to to worry about it I would say not right because you can see the trap is growing brain well but maybe by removing all these low quality pages it might even double the traffic right so that's the thing like kind of double the quality of the website right so that's the first thing that you know I would suggest site order to do it right so the second thing is the pay speed so let's go back and check the pace be right so as you can see the pace video it took about six point one second to fully load the homepage right and they're like over two hundred and six requests right so this let me kind of check the timing the TD FB is pretty okay right okay so the next thing that you know maybe that kind of hindered the website from you know achieving like I said two thousand visitors per month it could be the page speed right because let's say you know like normally for me personally I wouldn't wait like more than five seconds right for the page to relieve load if I had to wait more than that I would just simply you know click the back button and you'll exit the page we don't even bother to read it right so maybe the visitors are already there right there the audience already there but maybe you know maybe due to the pay speed maybe half of them you'll decide to click the back button right so if you can't improve it that would be a plus to this as well right this could even improve your traffic per month as well so second suggestion from my side is to improve the pay speed right preferably about you know three to five seconds enough right don't really have to do it like you know hardcore like let's say two or one seconds we just you know quite difficult right if you're running like e-commerce web site like this so that's the thing here is to kind of improve the page speed right like for instance you know it like from GT metrics suggest that you know there's like leverage browsing catching right on the 68 is there for maybe if you install more plugins right it can help and also problem with the images right as you can see serve scale images maybe you know kind of resize they made a little bit and you make sure that images are of the same size right and that's that would help as well anyone this problem as you can see so there's a psych round optimizer okay the site seem to use you know the caching plugin to this so that's fine like maybe you can find a couple of more plugins like for instance you know they're like that I use a lot is called auto optimize right auto optimize not sure if the site users or not and then you'll WP fastest cash right these are not two that I use but you know maybe SiteGround is also not bad right side round optimizer plug-in so there you can try different stuff right the image is also you know playing a big role here so maybe you can look at the images size right that's the thing here or maybe change the whole thing you know but of course that's not necessary right now right so that's the thing and going through the sides you know like technical point of view as I mentioned pretty much you know just the index part is there right that those website needs to fix the page speed is there right how about the site architecture like how the site has you know categorize itself so that's pretty interesting like the site is pretty kind of organized right as you can see like if I hover to the product area there's a shutters then there's the door shutters and window shutters and doors also external doors and internal doors so I guess the site architecture is pretty decent right like from my point of view like overview from here and from the blog also divided into different category and right as you can see here so you know like when talking about e-commerce website one of the biggest issues you know is not having a proper site architecture right so like you kind of need to have like you know proper physical architecture let's say you know on the top you have like a home page right and then you have and then you divide into categories and then you know category 1 category 2 something like that so let me kind of draw this out for you a little bit so you can have an idea right actually I do discuss about this in detail in you know in my ecommerce SEO video right which I'll leave the link the description so you can watch it I kind of go through you know what are some of the important things that you need to keep in mind when it comes to doing SEO for your ecommerce store so it kind of breaks down to something like this so you know on the top here you have the home page and then you subdivide into you know main category right let's say you have four main categories right there for each category it may also divide into no subcategories right let's say you have something like this right subcategories and then you know it may even break be broken down further or that's pretty much it and then you know for each sub material of course you will have you know you will have your products right your products here and there and then you know pretty much you can't you're getting the idea here and then all these you know like the kind of internal link with each other right so this kind of forms like a silos here you can pretty much assume like that and then you know for each of the of the pages right as it is a category then you can try to rank for it as well right like for instance if you have a look at this website like what I can see from this website here is the majority of traffic right in front I think maybe hundred percent of traffic comes from the informative keyword right like for instance you know how to hang a door or your drill bit types right or friends post drivers so all these are you know informatic keywords which probably you know comes from the blog section right so if you go over to the tools let's say the block section and then you'll see you know they're like tons and tons of informative content here right on the website so this kind of thing I know I think it drives the traffic to the website using these type of keywords but if you kind of want to double your you know your sales as well then maybe you know like for instance door shutters here as it is your categories right of the product yes you can see on the top here right in the title tag is written door archives right so maybe you can change the title if you can add a small paragraphs here above right we see you know we sell add or you know in Xyz something like that so maybe you can kind of optimize your category page to maybe try to rank for some of the keywords right and that will help increase your traffic as well right because initially you have traffic going to your in block content now you can also have traffic going to your category page right as well as you know different products but you know like for instance that this type of products are pretty difficult - of course SEO optimized right like you can't really write much about you know Oh shattered or something of that which I I completely understand that but at least maybe the category page you can look into it right and if you look have a look you know at the content section is pretty solid right as you can see here it has product descriptions has description additional info also is there just make sure that you know that the content they're not duplicated right there try to be you know us unique as possible when writing the content because you know if you have too many duplicate content on the website it kind of lowers down your website quality right which can negatively impact your SEO rankings right so this website has done a pretty good job right in filling up all the details about the website about the products right all this stuff if you look at look into the product description right and maybe try to optimize it for certain type of keywords and you can try bring in some additional traffic right for it so coming back to the you know the site architecture yes so this is how you would want to structure a website right so all these right are grouped together because you know they they are relevant to each other right you know for the for this group and then this group are linked up together right like these are relevant categories as well as this one as well as this one so this is an ideal site structure for e-commerce website right so you would want to kind of divide a website into much in to make a site structure looks as logical as possible alright which I think this website has done a pretty good job with it as you can see here is divided into you know pretty easy to navigate menu already you can see here so that's a good part right and then let me and that's that's pretty much it like you know technical side of you site architecture indexing right indexing pages right then you know since this website is using WooCommerce right which I can clearly see that then you know schemas review schemas already there right so for instance if I look at this one if I kind of check the wheel source page let me see if there's any schemas like you know review schemas schemas there we have a typing review yeah I think it's pretty it's there right so if you're used if you are already using WooCommerce and that's fine right like you don't really have to bother about you know review schemas and all those stuff so it's pretty much handled you know out of the bad riot like out of the box for the for the plugins so I wouldn't worry much about it right now let's move on to the on page right at the content side and let's analyze how the content is so if you look at let's say if I pull up one of the blog articles let's say you know to kind of look at you know how the site owner has written the content right as you can see it takes pretty slow to load up the page up let's say if I goes to this and so you can see that there's image right there's a bunch of text and you know divided into a different section that looks great right and yeah I mean that the content I would say it looks pretty solid looks pretty comprehensive right just ideally this is something that you would try you know aim for of your website but maybe you know if you can add like more internal links right if possible I saw a couple of articles they already have internal links but you know if you can add as many as possible that's also a good thing and don't forget external links where I like linking out to other authoritative website right this view also helps improve increased trust on your website as well like nowadays you know SEO it's not just about relevance it's not just about Authority it's also about trust many of the people seems to lack trust right they built links right with increased authority the right good quality content to increase relevancy but then they tend to you know forget about trust right so you have to also deal with take care about the trust like trust can be anything like you know let's say if you talk about EA tea right so that's what the next thing what I'm gonna kind of analyze is that let's say if you go to about Us section page right and don't don't forget your website should have a very legit about our section as you can see here the site has pretty legit you know pretty good about us sections but then I would kind of want to you know restructure it I feel a little bit like you know to kind of talk about who is this right okay you have this section but you know maybe you have a photo of yourself here at the photo of the owner and kind of make it look like you know quite legit writers as to what who you are and what you do in all these rather than you know write about all these right like for instance no environmental policies you can also add it in you know separate pages for it right so maybe you know third suggestion which I have is to maybe maybe you know look into restructuring the about Us section right so to make it look more legit right because this this deals with trust right deals with EA t expertise authoritative nests and throught trustworthy net and you know this will help improve you know like kind of improve your the trust on your website more right so that's pretty much it like I can pretty much give you an example here actually I saw this website this one right this also you know one of the data marketing agencies website and I found this website to be you know to have a very good about Us page which you can you follow this time like a similar pattern here so you can see right like this website they include like no owl founder and then there's this you know the photo of the founder and then information about the founder here right and then you know a little bit of credentials here so as you can see right here's like a legit about our section is introduce yourself right and you know the in the about us section you would also link out to different pages right different resources on the Internet where you are featured online right let's say your video guest guest post on you know very big authoritative site then you would want to mention it on your website as well right I linked out to that website this will helps you know build trust on your you know under about you right because and the other day you are the you are the you know you're the image of your brand right and when Google looks at your website it wants to know who's tip who's the owner of the website what's the credential that the owner has and all these stuff so hope you're getting the point here right that's the thing and yeah I mean as far as the content site is concerned I would not really know like kind of worry much about it right because most of the content they're pretty solid and you can see from you the traffic here right if the content wasn't solid enough it wouldn't be no this much right of traffic so definitely the website owner is doing something right here right so that's the thing here and that's pretty much it from the on-page point of view really nothing much to you know give suggestions rise doing pretty well doing good right now let's move on to the off pace signals right so I won't dive into too much details but I'll just you know check the backlinks so if I go to you know like a stress free backlink checker tool then I can enter them the website URL and then I can check you know the kind of backlinks at the website has right so as you can see it has only 76 backlinks and you know domain Authority is just 11 here if you can see at the top here which is quite you know good right because the website doesn't seem to have much of backlinks right and doesn't see if we have many backlinks but it's ranking very well for you know different type of keyword for as you can see here so it means that you know the website overall quality is still in a very good shape right but then as I mentioned here you know maybe it could be lucky that you're not you know that Google didn't catch you right that for instance you'll remove all the unnecessary pages or you know improve the page speed something like that so maybe in the long run right these suggestions will help you but us for now I wouldn't say no they should worry much about them so you can see that most of the backlinks seems to be coming you know naturally although some of them seems like the decide owner has done guest posting all right on the web different website which is fine right I mean that's off now if you really want to boost your traffic then maybe build a couple of more you know backlinks or website that can also help right to kind of improve your keyword rankings more let's say you know these are your top ranking keywords right maybe you want to rank for other type of keywords then you might want to build links to that page right something like that so maybe that's the thing that you might want to look into right but as of now I wouldn't worry much about the backlinks right unless you really want to increase your traffic to a certain type of pages certain pages something like that so that's pretty much it right definitely nothing much doing a point out here the site looks almost perfect and from my point of view it's just that no owner the site owner wants some other suggestion or how to really you know increase traffic right to his website which is already in a good shape now but he wants to of course get more right and that's pretty much it you have any question feel free to comment them in the conversation down below and try to answer them as soon as possible and if you have any topics on your mind you know about SEO make sure coming in down the comment section down below as well and I know you know I'll make a video on it right and that's that's all for it thank you for watching see you in the next video [Music]