Segment Customers, Boost Profitability

Ready to move beyond one-size-fits-all marketing? This course is for aspiring business analysts and marketers who want to unlock the power of customer data to drive real-world financial results. You will master the RFM (Recency, Frequency, Monetary) model, a powerful technique used by leading companies like Starbucks and ASOS to understand who their best customers are and why. Through a series of practical, hands-on spreadsheet activities, you will learn to transform raw transaction data into actionable customer segments. But identifying segments is only the first step. You will also learn th…