Playing it safe ruins content

Key Takeaways

playing it safe will never get you the results that you want with your content and your brand. Yet, it's what almost every company tries to do. They're like, "How do we like, yes, we want to start putting out video or content or we want to start a podcast, but we it should look like every other company in the industry. We can't say something too bold. We can't take a stance on that. What if someone disagrees?" The reality is like if you're not taking the stance and you're not putting out content that is unsafe, if you're not putting out content that makes the CEO of your company or the owner of your company or your board tighten up a little bit and go, I don't know if we should be posting this. You're probably not pushing the boundaries enough. You're probably playing it too safe. Now, the goal isn't to just be like disruptive and say like anything that's going to get attention. The goal is to take stances, talk about stuff that you believe in. We're willing to jump out there and say, "We're the anti-marketing agency. We think marketing agencies are dying off, are a thing of the past. You should build your own internal content team." That's a stance. We do skit videos and I've done rap battles and I've done these different things that are me and my brand, but are the complete opposite of safe. Look at everyone that's killing it right now from a personal brand standpoint and from a company brand standpoint. None of them are playing it