Plan and Score Content

Data-Driven Content Strategy: Planning, Scoring, and Prioritization is an intermediate-level course for marketers and content creators ready to move from reactive content production to proactive, strategic planning. If you've ever wondered if your content is truly effective or struggled to decide what to create next, this course will provide the framework to answer those questions with data. You'll learn to build a powerful quarterly content roadmap, meticulously mapping each idea to specific buyer personas and their journey through the marketing funnel—a technique mastered by industry leaders…