Performance Analytics & Optimization

Turn campaign data into clear, actionable decisions. In this course, you’ll build marketing dashboards using Power BI (or Excel) to visualize key metrics like impressions, clicks, MQLs, and pipeline value across channels. You’ll learn how to analyze week-over-week performance, identify meaningful variances, and translate data into narrative insights that guide stakeholder decisions. The course then expands into multi-channel journey analysis, helping you understand how email, social, and webinar touchpoints contribute to pipeline growth. You’ll apply attribution models to evaluate channel efficiency using CPA, CTR, ROI, and ROAS, and make informed budget reallocation decisions. Finally, you’ll conduct a structured 30-day post-launch campaign review, comparing actual vs. forecast performance, identifying key drivers, and developing optimization recommendations. You’ll present your findings through a stakeholder-ready narrative, including actionable insights and testable hypotheses for future campaigns.