Pepsi’s Logo Secret Cost HOW Much? 🥤 #shorts

Did you know the Pepsi Globe took 27 tries to get right Pepsi's current globe logo went through 27 iterations and cost over $1 million to develop The designers analyzed historical trends gravitational fields and even the Earth's magnetic field to justify the final angle Whether this complexity was necessary is debated but Pepsi committed fully the lesson Sometimes brands invest heavily in change for changes sake Pepsi wanted to differentiate from Coca Cola and signal modernization The extensive process itself became a news story generating publicity Great rebrand Sometimes succeed through shee…