Packaging Design: Redesign a Product for a Brand from A to Z

Have you ever walked by a supermarket aisle and fell in love with the packaging design of a product? A beautiful tin of tea, a mesmerizing chocolate package or perhaps a fun, bold and attractive soda? Have you ever wondered what's the design process behind it? This class, taught by Khadija El Sharawy, will leave you with a newfound love for packaging design; it takes a deep dive and covers it all from packaging concept to competitive analysis to execution to brand activation. Khadija is excited to be taking you on this ride to show you her process on how to redesign this famous chocolate ba…