Mind the Gap: Bridging Generational Differences in SEO by Jes Scholz | MozCon 2023

To keep up with the ever-evolving needs of users, Google is transforming from being a search engine to an ecosystem of experiences that often reach people before they need to search. Discover, Google Lens, YouTube Shorts, and Bard are just a few examples of this shift towards richer, more engaging surfaces. By the end of this talk, you'll be able to leverage these new visibility platforms to improve organic performance and future-proof your brand. Join us at MozCon 🎟️ Tickets & Info: https://moz.com/mozcon 𝗙𝗼𝗹𝗹𝗼𝘄 Jes LinkedIn https://www.linkedin.com/in/jes-scholz/ *****************…