Mastering the Google Ads Audit: Optimizing Performance at the Strategic, Business, & Technical Level
In this video, we break down how to conduct a Google Ads audit at three key levels: The Strategic, Business, and technical levels.
Learn how to audit your account to ensure the success and optimal performance of your campaigns.
From strategy refinement to technical fine-tuning, we've got you covered! Don't miss this comprehensive guide, digging into the theory and considerations when auditing your Google Ads account – Boost your Google Ads ROI with a comprehensive audit. 📈
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Chapters (19)
When to conduct a Google Ads audit
0:38
3 Main levels of a Google Ads audit
1:59
1. Strategic Level of the Audit
2:23
Ad group Alignment: Keywords, Ads, Landing page
3:10
2. Business Level of the audit
4:07
Budget Allocation
5:29
Client satisfaction and lead quality
6:00
3. Technical Level
7:05
Setting up conversion tracking
7:38
Maximizing the use of ad assets
8:35
Separation of branded vs non branded
9:07
Keyword analysis
10:54
Search term quality
11:52
Negative Keywords: Lists, and broad match exclusions
13:22
Account settings and bid strategies
13:39
Performance insights: Bidding, match types, mobile vs desktop, etc.
14:05
The Google Ads Macro Audit Template
14:55
Writing compelling ad copy
15:15
Conclusion
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