Mastering the Google Ads Audit: Optimizing Performance at the Strategic, Business, & Technical Level

In this video, we break down how to conduct a Google Ads audit at three key levels: The Strategic, Business, and technical levels. Learn how to audit your account to ensure the success and optimal performance of your campaigns. From strategy refinement to technical fine-tuning, we've got you covered! Don't miss this comprehensive guide, digging into the theory and considerations when auditing your Google Ads account – Boost your Google Ads ROI with a comprehensive audit. 📈 🔴 Subscribe for more in-depth digital marketing tutorials and stay tuned for the latest industry updates. 👍 If you found this video helpful, don't forget to give it a thumbs up! 💭 Got questions or topics you'd like us to cover next? Drop a comment below! Timestamps : 00:00 - When to conduct a Google Ads audit 00:38 - 3 Main levels of a Google Ads audit 01:59 - 1. Strategic Level of the Audit 02:23 - Ad group Alignment: Keywords, Ads, Landing page 03:10 - 2. Business Level of the audit 04:07 - Budget Allocation 05:29 - Client satisfaction and lead quality 06:00 - 3. Technical Level 07:05 - Setting up conversion tracking 07:38 - Maximizing the use of ad assets 08:35 - Separation of branded vs non branded 09:07 - Keyword analysis 10:54 - Search term quality 11:52 - Negative Keywords: Lists, and broad match exclusions 13:22 - Account settings and bid strategies 13:39 - Performance insights: Bidding, match types, mobile vs desktop, etc. 14:05 - The Google Ads Macro Audit Template 14:55 - Writing compelling ad copy 15:15 - Conclusion Don’t forget to check out the Google Ads Macro Audit. This won’t replace the entire audit process, but it is a template that will help you analyze the performance of the most key parts of your account in minutes. 👇 FREE RESOURCES 📈 Google Ads Macro Audit Looker Studio Template: https://www.ppcmarketingtoolbox.com/resources/google-ads-macro-audit-looker-studio-template?utm_source=youtube&utm_medium=video ❤️ FOLLOW US LinkedIn Company Page - https://www.