Managerial Decisions & Pricing Strategy Mastery

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Managerial Decisions & Pricing Strategy Mastery

Coursera · Intermediate ·📋 Product Management ·2h ago
Skills: PM Basics80%
Master business decision-making, pricing strategies, and risk management to drive profitability and strategic success. Learn how to apply analytical tools and make confident decisions in dynamic environments. This course equips learners with practical skills to evaluate managerial decisions using marginal analysis, cost relevance, and opportunity cost principles. You will learn how to assess special orders, make-or-buy decisions, and optimize product mix under constrained resources. Through real-world scenarios, the course explores demand analysis and price elasticity, helping you design effective pricing strategies aligned with market conditions and customer behavior. You will also examine strategic pricing approaches such as penetration, skimming, and cost-plus pricing. The course further introduces enterprise risk management frameworks, enabling you to identify, assess, and respond to business risks systematically. By integrating pricing decisions with risk evaluation, you will learn to balance profitability with controlled risk-taking. Ideal for finance professionals, analysts, and managers, this course builds strong analytical and strategic decision-making capabilities essential for modern business environments.
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