Management Decision-Making, Big Data and Analytics

This course explores the role of big data and analytics in shaping management decisions, highlighting key models, tools, and organisational factors. It demonstrates how data-driven strategies support informed choices in modern professional environments. Learners will gain practical skills to leverage analytics for effective decision-making, integrating data insights with human judgment and organisational context. The course emphasizes real-world applications, ethical considerations, and frameworks that enhance analytical thinking. Combining theory with applied examples, this course uniquely bridges managerial decision-making with big data practices, ensuring learners can translate insights into actionable outcomes. Ideal for managers, business analysts, and professionals aiming to strengthen data-informed decision-making, with a basic understanding of organisational concepts recommended. This course is based on the book, Management Decision-Making, Big Data and Analytics, by Simone Gressel, David Pauleen, Nazim Taskin. Copyright ©2021 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.