Machine Learning in Retail

Who are your customers? What are they like? How do they interact with your business? This Short Course was created to help analysts better understand their customer behaviour through the power of machine learning. In this course, you will apply two different machine learning techniques to segment customers according to their purchasing behaviour and provide actionable insights for each group. Along the way, you'll also examine some other retail case studies, including web visitor analysis for marketing and store clustering for logistics. By the end, you'll be able to use customer purchase d…