Linking Out: Good for SEO?

Key Takeaways

[Music] hi everyone and welcome to the first episode of ask Google webmasters a video series where we aim to answer short questions from webmasters publishers or SEO s about Google search and their website today's question comes from techie and it is linking to other websites help or hurt SEO well linking to other websites is a great way to provide value to your users often times links help users to find out more to check out your sources and to better understand how your content is relevant to the questions that they have I would watch out for a few types of links though in particular if you're linking out to a site because of an arrangement like you linked to me and I'll link to you or because it's an advertisement or if it's being done in your site's comments and you're not really sure how good those links are in all of these situations your pages aren't linking out because you think the other page is a great match for users for these kinds of links we recommend using the rel nofollow link attribute I added an link with more information on that below in the description in the most common cases however if you're linking out naturally from your content to other sites that offer additional value and more context then that's fine and there's nothing special that you need to do is there something else we can answer for you in a short video form please send your questions to us using the ask Google webmasters hashtag on Twitter so that we can include them in one of the future videos to stay in the loop make sure to subscribe to the channel [Music]