LinkedIn Ads - Beta Feature: Buyer Groups

LinkedIn is trying a new Beta Feature called "Buyer Groups" for targeting on its ads platform. The purpose of this is to target the different departments that would be part of the group that makes the decisions on purchases in order to influence more conversions & closed deals. It encourages an ABM approach, which would allow you to target the buyer groups at specific companies. This can be an extremely effective LinkedIn Ads strategy. I'll continue sharing these types of updates for new beta features as they roll out.