Less Content, More Traffic: Removing 300k Pages to Win SEO

“We deleted 300,000 pages… and traffic doubled.” In this episode of the Collaborator Podcast, host Samy Ben Sadok sits down with Patryk Wawok — Founder & Head of Technical SEO at Organic Hackers — to break down what technical SEO actually looks like when you stop chasing trends and start fixing fundamentals. No hype. No “AI shortcuts.” Just real systems, testing, and infrastructure. 🔎 In this episode: • Why removing 300,000+ URLs doubled organic traffic • Crawl budget as a cost problem — not a myth • How index bloat silently kills growth • Shopify SEO traps (variants, parameters, feeds) • JavaScript, SSR, SSG — and when each breaks discoverability • Why most audits don’t get implemented • Why retainers outperform one-off fixes • Why simplifying structure helps both Google and LLMs Technical SEO isn’t flashy. But when done right — it prints results. If you work in SEO, eCommerce, or technical marketing, this episode will likely challenge how you think about growth. 🔔 Subscribe for more real conversations with international SEO experts 💬 Drop your thoughts in the comments: Have you ever seen traffic increase after removing pages? #SEO #TechnicalSEO #ShopifySEO #CrawlBudget #eCommerceSEO #OrganicTraffic #SearchMarketing