Less Content, More Traffic: Removing 300k Pages to Win SEO

“We deleted 300,000 pages… and traffic doubled.” In this episode of the Collaborator Podcast, host Samy Ben Sadok sits down with Patryk Wawok — Founder & Head of Technical SEO at Organic Hackers — to break down what technical SEO actually looks like when you stop chasing trends and start fixing fundamentals. No hype. No “AI shortcuts.” Just real systems, testing, and infrastructure. 🔎 In this episode: • Why removing 300,000+ URLs doubled organic traffic • Crawl budget as a cost problem — not a myth • How index bloat silently kills growth • Shopify SEO traps (variants, parameters, feeds) • …