Lean Enterprise Framework: Transform the Business Model

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Lean Enterprise Framework: Transform the Business Model

Coursera · Beginner ·📋 Product Management ·5h ago
This course provides a comprehensive overview of lean portfolio and product management, focusing on transforming business models through customer-centric approaches and innovative product development strategies. Key topics covered: CUSTOMER ARCHITECTURE The course begins by emphasizing the importance of developing a deep customer-centric perspective. It introduces various frameworks and methodologies to understand and segment customers effectively: - Jobs to be Done (JTBD) framework: This approach helps identify the core needs and motivations of customers, focusing on what they're trying…
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