Lean Enterprise Framework: Transform the Business Model
This course provides a comprehensive overview of lean portfolio and product management, focusing on transforming business models through customer-centric approaches and innovative product development strategies.
Key topics covered:
CUSTOMER ARCHITECTURE
The course begins by emphasizing the importance of developing a deep customer-centric perspective.
It introduces various frameworks and methodologies to understand and segment customers effectively:
- Jobs to be Done (JTBD) framework: This approach helps identify the core needs and motivations of customers, focusing on what they're trying…
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