JTBD Playbook: Align Strategy with Customer Needs

This course is designed to help professionals adopt the Jobs to Be Done (JTBD) framework, shifting from an inside-out approach to a customer-centric mindset. By mastering JTBD, learners will gain the skills to identify and solve real customer problems, ensuring that products and services align with their core needs. Throughout the course, participants will learn how to map customer jobs, develop value propositions, and craft product roadmaps that drive impactful innovation. With hands-on exercises and actionable frameworks, learners will be able to apply these insights to build products that …