Is it worth building in public in 2026?

Is building in public still worth it in 2026? Over the last few years, “build in public” has become one of the most common pieces of advice in the startup, indie maker, and creator world. The idea is simple: share your progress, document the journey, and build an audience while you build your product. But does it actually work anymore? In this video I explore the reality of building in public today. The benefits people talk about, the problems many builders experience, and whether sharing everything online is really the best way to grow a product. As someone who is currently building digital products while working a full-time job, I’ve been experimenting with different ways of sharing the journey. From building tools like CTRLoop to working on new projects and documenting the process, I’ve seen both the advantages and the challenges of putting your work out there. So the real question is: Is building in public still a smart strategy in 2026… or has it become another piece of startup advice that everyone repeats? If you're building a SaaS, digital product, or side project, this video might help you decide whether building in public is right for you. 00:56 What building in public actually means 03:25 The positives of building in public 08:17 The negative side of building in public 12:22 My experience 14:52 Summary Disclaimer: This video reflects my personal experiences and opinions while building digital products. It is not financial, business, or investment advice. Building a SaaS or online business involves risk, and results can vary widely depending on experience, effort, market conditions, and many other factors. Any strategies discussed are shared for informational and educational purposes only.