Introduction to Decision Science for Marketing

Welcome to the Introduction to Decision Science for Marketing course! This course will introduce the principles and methods of data analytics as they apply to marketing. You will learn how and why to use data and analytics to inform marketing decisions and strategies. This beginner-level course provides awareness about the present practice of data-driven decision-making in the marketing discipline. This will help you familiarize yourself with practical tips about when and where to use various techniques and tools. You will learn about critical theories and concepts with the help of relevan…