Improving SEO traffic comes from a consistent SEO program
Skills:
SEO & SEM80%
Key Takeaways
Implements a consistent SEO program using a four-step plan
Original Description
Improving SEO traffic comes from a consistent SEO program - not just a few edits here and there. You need a plan, a strategy, the work and to implement it! Ensure you're driving positive year-over-year change with these four steps:
1. Remember your goals.
What are your metrics for success? It's easy to get side-tracked when you're in the thick of it. Take a deep breath and go back to the basics. Remember what you're trying to achieve in the long-run.
2. Revisit your plan.
Have urgent things gotten in the way? Revisit your plan and modify if necessary. What is working, and what isn't? Let's do more of what moves the needle and less of what doesn't.
3. Make a checklist
Larger impact items many times require several steps. Make a checklist and revisit it when you're working through the project. Ensure nothing falls through the cracks.
4. Measure results.
To understand what's working, you need accurate and consistent reporting. Choose one reporting platform (we like GA4), and stick with it. Use this as your source of truth.
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