How We Build Citations for Local SEO (Step-by-Step)

In this video, I’m walking through the exact citation-building process we use for local SEO clients, especially in the self-storage industry. You’ll learn how to build, clean up, and manage citations using tools like SE Ranking, BrightLocal, and Loganix, including how to audit existing citations and decide which ones to fix or build from scratch. Whether you’re just getting started or fixing messy listings, this is the first thing we do in month one of every campaign. Citations are still a ranking factor for local SEO, especially when paired with strong content, a built out GBP, and backlinks. We’ll show how to automate citation syncing, evaluate errors, benchmark competitors, and even use citation gap audits to sell services or deliver value to clients. If you’re serious about improving your local rankings, you’ll want this process dialed in. Chapters: 0:00 Intro: Why Citations Still Matter 0:30 When to Build or Clean Up Citations 1:04 Tools We Use: SE Ranking, BrightLocal, Loganix 1:48 SE Ranking: Citation Audit + Sync 3:34 BrightLocal: Citation Builder + Audit 5:03 Loganix: Gap Report + Packages 6:30 Manual Citation Method (Pros & Cons) 7:26 Final Thoughts: When to Prioritize Citations #localseo #citations