How to Use GA4 Acquisition Report (UTMs Explained)

Tracking traffic across channels can get messy fast. In this video, I show you how to use UTM parameters and GA4 acquisition reports to finally get clean, consistent data—so you know what’s actually working, and what’s not. Learn how Google Ads auto-tagging works, how to tag Facebook Ads properly, and how to read GA4’s reports for real marketing insights. Additional resources: 🔗 Meta's Dynamic UTM URL: utm_source=facebook&utm_medium=cpc&utm_campaign={{campaign.name}}_{{adset.name}}&utm_term={{ad.name}}&utm_id={{campaign.id}} ⚙️ Campaign URL Builder: https://ga-dev-tools.google/campaign-url-builder/ 📋 Top 10 Irresistible Google Ads Headlines: https://www.advantageroas.com/headlines 0:00 Intro 0:22 Why you can't rely on ad platform reports alone 1:21 What are UTMs? 2:12 UTM syntax 2:47 UTM tags 3:58 How GA4 determines acquisition channels 7:55 Analyzing your data in GA4 I hope you find the video helpful! Detailed videos like this one take a lot of work—so if you found it valuable, please support it with a like and subscribe to the channel for more in-depth Marketing and Googel Ads content. #googleads #googleanalytics4 #ga4 #acquisitionreport #utm #googleadsnerd