How to Use Brand SEO to Future-Proof Your Visibility by Miracle Inameti-Archibong | MozCon 2023

With digital ad spending projected to reach $701 billion in 2023, generic CTR dropping by 12% between position 1 and 2, the increase in no-click searches (+60%), and the constant rolling out of updates, it's more important than ever to build a sustainable online brand presence to algorithm-proof your traffic. This talk will explore how SEOs can contribute to brand building, and how it can help future-proof your online visibility. Join us at MozCon 🎟️ Tickets & Info: https://moz.com/mozcon 𝗙𝗼𝗹𝗹𝗼𝘄 Miracle LinkedIn https://www.linkedin.com/in/miracle-inameti-archibong-39168713/ *******…