How to Make AI Personas for Marketing

In this video, we show you how to create AI personas that help you see your marketing through your audience's eyes. We walk through a practical workflow for building AI marketing personas and then using them to audit pages, emails, and other content. This is for marketers who want clearer audience alignment without weeks of research. By the end, you’ll have a repeatable system you can use again and again. We start with this simple “AI Persona Generator Prompt” that you can copy, fill in the blanks and customize. /// You are a B2B persona strategist and market researcher. Create a detailed persona for a [job title] working in [industry/company size/geography] who is responsible for [roles/skills/responsibility]. This individual is facing challenges with [specific challenge/problem/task] and is actively seeking [product/service] to address these issues. • What are their hopes and goals in solving this problem? • What are their fears and concerns about finding the right solution? • What are the emotional triggers that would prompt them to take action or make a decision? • What are the key decision criteria they consider when evaluating potential partners or vendors? /// The AI helps you define the role, industry, challenges, and service, then generate insights around goals, fears, emotional triggers, and decision criteria. From there, we tune the persona by showing it real marketing and asking for feedback, so it becomes more accurate and useful. Next, we put that persona to work. We run quick audits on a webpage to see what’s working, what’s missing, and where alignment breaks down. You’ll see how to score pages, surface gaps, and get specific improvement ideas. This is where personas turn into action—helping you refine messaging, credibility, and emotional relevance. Then we take it further with a composite persona, which combines multiple roles from the buying committee. This is especially helpful for things like homepages that serve more than one audience. W