How to Integrate Facebook Pixel in Website (Step by Step 2026)

Key Takeaways

In this video, I'm going to show you how to create and set up Facebook pieces in 2026, right? So that you can track and optimize your ads profitably so that Facebook can optimize your ads and understand who your target audience or target customers are so that you can go all in and look for those kind of people, right? And get and you get more better result with your ad. So now the first to do to create your pis how do you create your pis? Log into your Facebook. All right, business.fas.com. facebook.com then once you log in click on this uh event manager here all right or under way you can access this event manager so click on this all tools then come down here click on this event scroll down and click on this and click on this event manager here right click on it good now it's going to take you to this windows you want to make sure that you select the right ad account you want to create the ples under especially if you have a lot of ad account you select the right ad account. All right, you can see your ad account listed. You want to make sure you want to make sure I select the right ad account. Right, once you do that, you're going to take you to this windows that says overviews. All right, or just click on this overview or just click on this overviews here and it's going to take you to this windows. All right, all you have to do now is to click on this connect data, right? To create your to create your pis click on web, right, click on next. Now, you can name your pel with whatever you want to name it with. Let me just say tutorial PC. All right. Gmass Gmass team. All right. Can click on create to create your P. Now it's going to show you this. Just click on show see other ways. All right. Click on see other ways. Then set click on uh set up manually. Right. Then scroll down. Click on next. Right. Select meta pixels. Click on next. Metap only. Now this is the code. This is your base code. Just click on it. Copy code. Right. Copy code. You successfully copy the pis code. What next to do? Go to your website and paste it. Now there are two ways you can do it. Either you copy the code to your website or you copy the P ID to your website. So what's easy? What's the easiest way to do it? Just copy the ID. How do you get the ID? It's very simple, right? Scroll down. Click on continue. Click on this turn on automatic um whatever. Right? Then scroll down. Click on done. Right. Click on done. Good. Now our pixels have been created. How do you now take it to your website? Just copy this P ID. Right. Copy this P ID. Copy it and take it to your website. All right. to plugins on your WordPress website, right? Click on plugins. Click on plugins. All right. On click on plugins, click on add new plugins. Right. Click on add new plugins. All right. Now, search for pis your sites. This is the easiest way you can install your pis on your website without without having to copy the code. All right. P your site. P your site. Right. Search for the plugin. Then click on install now. I click on install now. Good. Now, now our plugin has been installed. How do you find the plugin your website? Scroll down. Scroll down and um click on activate. Right. Click on activate from here to activate to activate the plugin. All right. Now the plugin has been uh you know has been activated in our website. Where do we find it? You come here. You come down here. You click on dashboard. I click on dashboard. So now under this um look for where it says meta. Right. Click on it. Right. Click on it. Your meta pistol. Click on it. Right. You click on it. Scroll down. Now, this now paste the code we copied earlier. All right. Paste the code here. Which I've already once you paste the code here. Scroll down. Scroll down. Scroll down and click on save changes. All right. Once you save changes, you have successfully installed your meta pisles on your website without having to copy the code. Right? This is the easiest way you can do that. And if you want to, this is where you you impute your conversion API key. And if you want to learn how to do that, I've done I've done a separate video on how to install Facebook conversion API, right? I will drop the video to that on the description of this video. All right? so that you can go and watch it to learn how to install your conversion API to so that you can do server side by side tracking and optimize profitably. Right? [snorts] So once you do that you can just click on save changes and you have you have successfully installed your um your pixel your pixels on your website. Now if you're not using WordPress this is how you can actually do it. But this time you need to copy the code. All right. How do you copy the code? You come to your the P you created now, which is which is the P we created earlier, right? You can scroll down. Can scroll down. Scroll down and look for set up metaps. Right. Click on install code manually. Right. Scroll down. Always always tick on this turn on automatic advance machine. Always stick this on. Right. Then scroll down. Click on done. Right. I want to click on done. Then I come back to this setup meta pis. Click on see instructions. Now click on copy code. All right. Now we successfully copy our P p code. Now go to your system.io um um website your landing page. Click on the settings or your landing page. Then scroll down. Scroll down. This is how you can do for cards. Whether you're using card.io or whatever onepage website build you're using they are similar. All right. Just look for the page settings which for here I'm using st as an example click on click on the page settings scroll down look look scroll down under trackings look for click on look for tracking then under this place select events select it then let's say you are tracking this page as a purchase event or a lead event you want to select purchase or so just say lead right then edit click on this edit code right then remove this code here remove this code here. Remove this code here and paste the code you just copied. All right. And I don't want to do that once and I and I really don't want to do that. Once you have done that, click on save and your code is going to be saved to your system.io website. All right. And you want to track this landing page. Note, paste the code only in the particular page you want to track when it comes to system.io, right? Which is which in our which is in our case our thank you page. URL. All right. Now, how do you track an event? To track an event, to create an event, it's very simple. Let's say want to track this page as a custom event. All right. Let's want to track this page as a custom event for lead generation or sales purchase. You want to make sure that you have your thank you page to track events. What this means is that you're telling Facebook that Facebook anybody that land on this page track them as a lead or as a sales. All right? That is how you actually track sales. Let's say if 10 people land on this page, Facebook is going to record it as ah you have successfully you successfully generated 10 sales today or you successfully generated 10 leads today and it's going to reflect on your ads manager. That's how you get the numbers of how your ads are converting. All right. So make sure you have a thank you page for either your lead generation or your sales after people have successfully placed an order. You want to send them to a thank you page. That thank you page is where you now track your event. So how do you track the page? Come to your event manager again. Want to make sure you're selecting the right ad account here. All right. So I can select the right ps. All right. So I just I use another pis to demonstrate this now. Right now I have two pis on this hard account and I want to use this to demonstrate to you how you can create an event with your pis. Right. So let's use these pis as an example. Now once you select your ples right come to data set select your ples click on the pisles you want to take you to this windows. Click on this settings. All right. Click on this settings. Click on this settings. Then scroll down. Scroll down. Scroll down. And look for where they say event setup to look. All right. Look where they say event setup to. Right. Look for it. Look at it. Open event setup to. Click on it. Open event setup to. All right. Now paste the thank you page URL here which is the page you want to track people to after they have take an action on your website. Either they have made the purchase or they have put in their email address and name to opt in as a lead or as a sign up or how to cut. Right now in this case we're using this page as an example thank you page to lead generation right or whatever. Now once you do that click on add event. Yeah click on add event. that it's going to now open your page for you, right? It's going to now open your page for you. Just wait for it to load. Good. It's now going to display this windows at the top of your screen. What do you now do? Good. Now, once we come to this windows, click on this track a URL, right? Select an event. Select lead. Let's say this page you are tracking. You want Facebook to record this. You want to want Facebook to record that anybody that anybody that land on this page Facebook should register it as a lead then you can select lead. Then if you want that Facebook anybody that want land on this page please record them as a successful sales then you can select purchase. All right. So in this case I'm going to select lead. I'm going to select lead. Then I'm going to um I'm going to now leave this URL is equals to leave it at the same default URL here. Right now can I click on Um confirm. All right, click on confirm to create your event. Good. Look at it. Say setup complete. Right. Click on finish setup. Click finish. Congratulation. You have successfully installed your Facebook ples and you have successfully created your event. All right. You can now run ad. All right. You can now run conversion ad and track either lead or sales. How do you do that? Come to your ads. Come to your ads manager. Right. Come to this all tools. Click on ad manager. Right. Click on ad manager. Click on create. Now select lead. Now if you're running now, if you're running hard for lead, select lead. If you're running hard for sales, yeah, select sales. Now since you create now, since you created an event for lead, let just use lead here as an example. Right. Click on confirm. Right? So guys, I'm not going to show you how to create an ad in this video. You have already done a lot of videos on how to do that, right? I will link a video on the description of this video on how you can actually create Facebook ads from start to finish in 2026 to get better results you had. Right? So, check the description of this video too. Right? Make sure you make sure that you like this video and you subscribe to this channel and turn on the notification bell so that when I drop a video like this, you're not going to miss out because I drop valuable video like this every single week. Now to create an ad with your pisles come to the asset level cuz that is where you actually select the event for your website right in your conversion location you want to select website always select website right select website now performance go note under note when you're selecting your website select it under single not multiple right select it under single which is website yeah now under performance goes select maximize numbers of conversion right now data This select the pis right which is the pis you created. All right. So let's just use this pis as an example now. All right. Now you scroll down. You want to select the event. Which event? Which conversion event do you want to select? You want to create. Now look at it. Look at the event you just created. It's showing green here because we created an event for lead. Right? So select lead. Right? That's how you actually select conversion lead. Once you do that, you can now fix your other details and you publish your ad and you're good to go. Right? So guys, I hope you find value in this video. If you find value, make sure you like this video and you subscribe to this channel for more helpful video like this because I drop valuable videos like this every single week that going to show you how to run profitable Facebook ads as a complete beginner. All right, make sure you watch other videos on this channel too. All right, and I'm going to see you in the next video. Peace.