How to hide text in a snippet?

Key Takeaways

[Music] hi everyone and welcome back to another episode of ask googlebot i'm here from google's search relations team to answer your questions about google search our question today comes from ariadna and it's about not showing some text in a snippet taking a step back the snippet is a short description shown per page in the search results our systems try to describe how this particular page might be helpful for the user's query we may show different texts depending on what was searched for usually we focus on the description meta tag and sometimes we use text from the page too the snippet shown is not a ranking factor however it can help users to choose which result to click on so it's kind of worth double checking in some situations you might not want to show specific things from the page itself that might be dynamic content or just something you'd prefer only to show in the context of your own page recently we introduced a way to let us know about text you'd like to exclude it's called the data no snippet attribute you can apply this to specific html elements and we'll then know not to show that text within the snippet we have to recrawl and reprocess the page to find that so it won't be immediately changed there's more about this attribute as well as about other meta tags to control snippets in our search developers documentation which is linked in the description and that's it for this time i hope you found this useful and insightful see you in the next episode of ask googlebot and don't forget to subscribe to see the next episodes [Music] foreign