How to Future-Proof Your Healthcare Website and Content with a Semantic Data Layer

AI Search is changing how patients find—and trust—health information online. In this session from HCIC 2025, we break down what that shift means for healthcare organizations and how to prepare your website and content for the future. In this video, you’ll learn: - How AI-driven search is reshaping patient discovery and healthcare SEO - Why the move from keyword-based to entity-first strategies is essential - The role of structured data in boosting visibility and unlocking content insights - A real-world example from Johns Hopkins, showing how they’re building a semantic data layer, preparing content for machine consumption, and measuring alignment to organizational priorities - Actionable steps to evolve from traditional SEO to a future-ready, entity-based approach