How to do Ethical Clickbaiting?

Clickbait might get on our nerves sometimes, but it’s been around forever. It has existed throughout the history of media, journalism, and advertising. Believe it or not, clickbaiting has had a complicated history. From the classic ads by John Caples that aimed to create shock and awe to increase sales, to being “rickrolled” to add suspense to the much-awaited arrival of GTA IV. Call it sensational journalism, or a bait and switch – clickbait has been an integral part of content strategy for a long time. Researchers have analyzed clickbait tactics and produced the Valence, Arousal, Dominance (VAD) model, introducing a formula for clickbait that guarantees virality. Emotional extremes drive action. Content that triggers sad emotions is more likely to get more comments. However, empowering and motivational content is more likely to get more shares. But can there be such a thing as ethical clickbaiting? People are now searching for authenticity, sincerity, and the truth in a world full of fake news – and it’s not just a distant dream. You want your content to go viral, but you can still do it by staying loyal to your audience. In this video, we talk about clickbait tactics that actually help you connect rather than only get clicks. The key components of ethical clickbaiting are simple. 1. Authenticity and honesty. Building trust with your audience is crucial. If you deliver what you promise, it’s not really clickbaiting. 2. Be humorous. Being creative is just as important because you’re still trying to attract users and retain their attention. Package your message in a clever and interesting way that resonates with your audience. 3. Use numbers. Quantifying statements and results is an excellent way of capturing attention. Everyone loves numbers because they’re authoritative and definitive. “7 tips to boost your SEO rankings.” Odd numbers like 3, 5, 7, or 11 tend to perform better because they feel more curated and digestible. Odd numbers are likely to stand ou