How to Build a Winning SEO Team in 2026
AI has changed how people search – and your SEO team needs to keep up. In this video, Rita breaks down the 3 skills every SEO team needs right now and gives you a practical framework (build, borrow, or buy) for getting those skills onto your team.
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0:00 - Introduction
0:14 - Why AI Changes Everything for SEO Teams
1:16 - Part 1: The 3 Skills Your SEO Team Needs
1:59 - Skill 1: AI Performance Tracking
3:00 - Skill 2: Writing for AI Extraction
4:25 - Skill 3: Managing Brand Presence Beyond Y…
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Chapters (14)
Introduction
0:14
Why AI Changes Everything for SEO Teams
1:16
Part 1: The 3 Skills Your SEO Team Needs
1:59
Skill 1: AI Performance Tracking
3:00
Skill 2: Writing for AI Extraction
4:25
Skill 3: Managing Brand Presence Beyond Your Website
5:37
Recap: The 3 Core Skills
5:49
Part 2: Getting These Skills on Your Team
6:03
The Build, Borrow, or Buy Framework
6:30
Build: Training Your Existing Team
7:23
Borrow: Freelancers, Consultants & Agencies
8:13
Buy: Hiring New Talent
8:53
The 70/20/10 Split
9:36
What to Do This Week
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