How to Build a Winning SEO Team in 2026

AI has changed how people search – and your SEO team needs to keep up. In this video, Rita breaks down the 3 skills every SEO team needs right now and gives you a practical framework (build, borrow, or buy) for getting those skills onto your team. Try Semrush One free for 7 days ► https://www.semrush.com/lp/semrush-one-free-trial/en/?utm_source=video 0:00 - Introduction 0:14 - Why AI Changes Everything for SEO Teams 1:16 - Part 1: The 3 Skills Your SEO Team Needs 1:59 - Skill 1: AI Performance Tracking 3:00 - Skill 2: Writing for AI Extraction 4:25 - Skill 3: Managing Brand Presence Beyond Your Website 5:37 - Recap: The 3 Core Skills 5:49 - Part 2: Getting These Skills on Your Team 6:03 - The Build, Borrow, or Buy Framework 6:30 - Build: Training Your Existing Team 7:23 - Borrow: Freelancers, Consultants & Agencies 8:13 - Buy: Hiring New Talent 8:53 - The 70/20/10 Split 9:36 - What to Do This Week 🔗 Mentioned in this video: https://www.semrush.com/blog/ai-visibility-tracking-for-small-teams/ https://www.semrush.com/blog/make-ai-your-creative-superpower/ https://www.semrush.com/blog/what-are-the-best-ways-to-monitor-ai-brand-mentions/