How to Build a Scalable Sales Model

💡 “If your sales targets don’t match your strategy, you’re setting your team up for failure.” In this episode of Why Did It Fail?, Rick Pizzoli, CEO of Sales Force Europe, explains one of the biggest reasons go-to-market plans fall apart: misaligned expectations between strategy, product value, and sales structure. He breaks down the difference between direct sales, partner channels, and distribution models, and why understanding your ideal customer profile (ICP) and average contract value (ACV) is critical to building a scalable sales motion. 💬 In this episode, you’ll learn: ✅ When to us…