How to Achieve Service Excellence - Jagdish Sheth

This course explores what it takes to deliver exceptional service in an increasingly experience-driven economy. Taught by Professor Jagdish Sheth, it challenges traditional assumptions that service quality alone leads to customer loyalty. Instead, learners will examine how reliability, consistency, personalization, and recovery from failure drive long-term trust and satisfaction. The course introduces key concepts such as the service-profit chain, fan loyalty, and the heavy-half customer segment, emphasizing that service excellence is not just about meeting expectations—but exceeding them repe…