How I turned 24 employees into LinkedIn influencers (Nobody teaches this!)

We turned 24 employees into LinkedIn influencers in 90 days. The result: 581 posts, 43,473 reactions, 28,130 comments, +34,023 new followers and $153,000 in new MRR. In this video, I’m breaking down the exact playbook: the internal challenge we ran, the scoring system, the tools we gave the team, and why leading by example matters more than any incentive. Let my team help you blow up on LinkedIn: https://coldiq.com/ Book 1:1 consulting call w/ me: https://coldiq.com/consulting/mich Connect with me on LinkedIn: https://linkedin.com/in/michel-lieben The best tools to grow your team’s LinkedIn presence: Taplio: https://go.coldiq.com/taplio Scripe: https://go.coldiq.com/scripe I’m sharing exactly how we got 24 team members to post consistently on LinkedIn and turned it into a real revenue channel. This isn’t theory, it’s the full breakdown of our Q4 LinkedIn challenge, including the prize structure, the content training, and the systems we built to make posting as effortless as possible for the team. If you’ve been wondering how to get your employees to post on LinkedIn, this is the playbook. You’ll learn how we structured the competition with $5,000 ,$2,500 and $1,500 prizes, how we trained the team through 1:1 coaching and group sessions with LinkedIn experts like Lara Acosta and Pierre Herubel, and why putting tools like Taplio, Scripe and designers at their disposal made all the difference. I’ll also cover how we hire for LinkedIn - and why the best team creators are often the ones who found us through LinkedIn in the first place. This video is packed with LinkedIn marketing strategies, LinkedIn content strategy, and real LinkedIn tips for teams that want to scale beyond the founder’s personal brand. If your goal is b2b lead generation through LinkedIn, employee advocacy, or building a company-wide content engine, this breakdown is for you. Whether you’re a founder, head of marketing, or growth lead — you’ll walk away with a repeatable framework for