How Groupon Went from Activism to Discounts 💥 #shorts

Did you know Groupon began as a platform for activism not discounts Groupon's early concept was a collective action tool a way for groups of people to coordinate around causes or commitments But the model struggled until they discovered the ideal use case A group commitment to buy something if enough people joined That created urgency and a win win Consumers felt like they were hacking prices and merchants got guaranteed volume fast once it clicked The growth was explosive because the product was inherently shareable People forwarded deals to friends because recruiting others improved the out…