How Consumer Insights Shape Beauty Products

Coursera · Beginner ·📣 Digital Marketing & Growth ·7h ago
Why do some beauty products feel like they were made just for you? This lecture explores how consumer insights guide cosmetic innovation—helping brands understand behavior, identify trends, and create products that truly resonate. This video is a lecture from the *Olay Introduction to Cosmetic Science and Ingredients Specialization*. As part of a free course preview, it highlights how data, research, and human behavior shape product development—and what becomes possible when exploring the full program. Learn how data, research, and consumer behavior shape the future of cosmetic science. Explore the full specialization: https://bit.ly/4erk23h 00:00 Introduction: Why products feel personalized 00:24 What are consumer insights? 00:58 Personas and understanding consumers 01:56 Market trends and evolving preferences 02:36 Research methods and data sources 02:57 Identifying market gaps and opportunities 03:33 Turning insights into innovation 04:00 Insights in product strategy and marketing 05:02 Shaping the customer experience 05:50 The future of insight-driven innovation #CosmeticScience #BeautyIndustry #ConsumerInsights #BeautyScience #SkincareScience #LearnOnCoursera #Olay #BeautyEducation #Marketing #Innovation
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Chapters (10)

Introduction: Why products feel personalized
0:24 What are consumer insights?
0:58 Personas and understanding consumers
1:56 Market trends and evolving preferences
2:36 Research methods and data sources
2:57 Identifying market gaps and opportunities
3:33 Turning insights into innovation
4:00 Insights in product strategy and marketing
5:02 Shaping the customer experience
5:50 The future of insight-driven innovation
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