Home Services Marketing Playbook 2026: Complete Guide (Plumbers, HVAC, Roofers)

📊 GET MARKETING 360: Free consultation: https://m360.media/home-service-playbook In this video, I walk plumbers, HVAC contractors, roofers, and landscapers through a complete modern home service marketing system built for AI tools, voice search, Google Maps, and social media. I explain how to optimize your website for mobile speed, AI readability, dedicated service pages, clear service areas, and helpful FAQ/blog content that answers homeowner questions. I cover owning your local market with real service-area pages, a fully completed Google Business Profile, and consistent directory listings across platforms. I break down why online reviews drive trust and AI recommendations and how to automate review requests and responses. I also outline lead generation with Google Local Services Ads, search ads, social ads, and retargeting, then show how CRM automations can follow up with leads and past customers so fewer opportunities go cold. Join this channel to get access to perks: https://www.youtube.com/channel/UC2kyfjZNXSPLwUyPYaYPsdg/join --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016, 2017, and 2018! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/marketing360 Pinterest: https://www.pinterest.com/marketing360/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360 Follow JB Kellogg's Leadership Content: YouTube: https://www.youtube.com/c/jbkellogg Instagram: https://www.instagram.com/jb_kellogg/ LinkedIn: https://www.linkedin.com/in/jb-kellogg/ Website: https://jbkellogg.com/