Hiring The Perfect SEO Agency: How To Avoid Getting Burned by Duane Brown | MozCon 2023

A 2022 Upwork study shows that 39% of the U.S. workforce freelances today. Just think about how many more ad agencies exist today, as compared to 2019. You’d think that hiring would be easier with all of these options, but nothing could be further from the truth. Hiring is a valuable skill, and we are going to give you the skillset to hire the next agency. By the end of this session, you'll be able to identify agencies that are the best fit for your brand, effectively interview prospects, avoid pricing ambiguity and pitfalls, partake in productive onboarding, and look for meaningful results an…